Pricing your offer is a challenge under "normal" circumstances, but what if your offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that other offers do.
Should your offer be cooler in order to price it right?
How do you need to change your pricing if not?
How does it (or should it) change your pricing approach?
That's what I spoke about in this episode with Special Guest Jen McFarland. She founded Women Conquer Business to help entrepreneurs and small businesses slay technology overwhelm, streamline processes, and amplify their impact. Transforming their marketing strategy and operations from a huge headache into a business-building asset.
She'll be sharing her pricing journey; how she's gone about pricing her offer. Jen confesses she was charging way too little and learned the hard way about the pitfalls of charging by the hour.
If you're trading time for money or if your offer isn't the coolest thing on the block, then you'll want to hear what Jen has to say.
In this episode:
0:00 Intro & Welcome
0:40 Who's Jen?
3:53 How she started her business
5:29 Pricing at the beginning
7:37 Is it or isn't it magic pill?
9:40 Customer discovery
12:24 Getting to the gold standard
13:32 Navigating mindset trap
17:46 Be willing to pay
Book recommendations:
Delivering Happiness by Tony Hsieh
The E-Myth by Michael E. Gerber
#thepricinglady
#entrepreneurs
#chargerightprice
