Traditionally we think of value being derived simply from the functions & features of a product or service. But what about the influence of a company's purpose or their impact on the world, how does that affect value perception. And how is that reflected in what you can charge?
That's what I'll be talking about this week with expert Guest Melissa Buch, on Live with the Pricing Lady. Melissa is the founder of brandbuch: a multi-disciplinary consultancy helping companies and brands find and enhance their purpose as an engine for growth. It's a team of independent people around the world coming together to create purpose-centric strategies, experiences and designs.
When it comes to purpose and impact Melissa is amazing and I'm thrilled to be having this discussion with her about how that can influence how people perceive the value your business brings and in turn your pricing. You're going to love this interview.
We're at a special time this week. Join us Thursday, April 15th at 9.30 am CEST for the live interview.
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