Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?"
I smiled and said "Neither. Both." Then I went on to explain to him my theory called the Leaky Bucket of Pricing. This week on Live with the Pricing Lady I'm going to share that theory with you. Plus we'll take a look at what it means you need to be aware of and do.
Enjoy the episode. Here are the highlights:
0:00 Introduction
0:23 In this episode
0:57 What are value and transactional pricing?
2:11 Which is more important
2:31 The Theory
5:20 What this means for you
8:09 Know your positioning
9:19 Price erosion
10:59 The ultimate goal
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