One of the things that holds many service providers back in their pricing is the idea that the value of their services is directly proportional to the time it takes you to deliver the service. Here's what I say...
"Time is just the wrapper your service comes in."
Think about it when you buy milk do you buy it for the carton? When you buy pens, do you purchase it because of the packaging comes in? Of course you don't. It's the same with your services. Yes, there are advantages to certain types of packaging, but that's secondary in the buying thought process.
This week on Live with the Pricing Lady we'll dig into this a bit more. I'll talk about:
- the disadvantages of time-based pricing
- how to know if it what's right for your business, and
- what it's going to take shift from time-based pricing.
#pricingladylive
#entreprenuers
#smallbusinesses
Book a discovery call.
https://janeneliston.com/discoverycall
