Price and brand are intricately connected. Both topics drive perceptions and customer behavior. As a business owner you need to understand how they influence what people do and what they're willing to pay. We need to understand why so many are willing to pay more for brands and what that means you should do for your business.
This week on Live with the Pricing Lady I'm talking with special guest, Pete Canalichio from BrandAlive. BrandAlive is on a mission to help brands become more alive in the hearts of those that experience them. They do that by helping companies write a better story through compelling content, inspiring platform talks, in-depth consulting workshops, and practical tools.
HIghlights:
0:00 Intro
1:10 Who's Pete
1:54 Our relationship to brands
2:49 The fickleness of brand loyalty
5:34 Brands & willingness to pay
7:07 About alignment
9:10 Brand versus generics
14:04 Perception
21:21 The big message from Pete
21:58 Pete's tip for entrepreneurs
Connect with Pete:
www.petecanalichio.com
linkedin.com/in/petecanalichio-brandalive
calendly.com/petecanalichio/30min
#pricingladylive
#entreprenuers
#smallbusinesses
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Live with the Pricing Lady is now a podcast. www.thepricinglady.com/podcast
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Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
