Most of the time when it comes to pricing people are focused on THE NUMBER. That's the full extent of what they think of as pricing.

BUT words matter in pricing. In fact, quite often the words matter more than the price itself. One thing you can do to improve pricing in your business is consider the words you use in relation to your prices.

That's what' I'm talking about in this 60th episode (holy cow) of Live with the Pricing Lady. This is what you'll find in the episode:

0:30 What's todays topic
1:41 Two areas that words matter
2:21 Cost doesn't equal price
4:40 What happens when I call it cost
5:37 Misperceptions have consequences
8:00 Save versus profit

12:40 Choose your words carefully

I also shared with you that I've got a webinar coming up next week. You can register at https://janeneliston.com/5-steps-to-pricing-success/

#pricingladylive
#entreprenuers
#smallbusinesses