Solocast Episodes
Episodes with just Janene
Sept. 4, 2023
Overcoming Objections: The Worst Way to Respond to Pricing Objections
Send us a text Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can f…
July 10, 2023
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and …
May 15, 2023
What does Good, Fast or Cheap mean for your Service Prices?
Send us a text As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two." Is it really that simple? 🤔 Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pres…
May 1, 2023
Should I Adjust Prices for Different Geographies?
Send us a text Have you ever asked yourself, should I adjust prices for different geographies Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions. And you’re not alone in that. Over the years many people have asked me the question. Well, to be pre…
March 20, 2023
12 More Questions to Ask Yourself When Setting Prices
Send us a text What are you doing when setting prices? You should be asking yourself a series of questions. Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about sett…
March 6, 2023
12 Questions to Ask Yourself When Price Setting
Send us a text “Price setting is a thought process not a formula.” One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding …
Jan. 9, 2023
3 Pricing Tips to Start 2023 Off Right
Send us a text Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible. Like anything …
Dec. 5, 2022
Should I Put My Prices On My Website
Send us a text "Should I put my prices on my website?" Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plague...
Oct. 24, 2022
5 Signs That'll Help You Know When to Make Changes to Pricing
Send us a text Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. Y…
Sept. 5, 2022
5 Pricing Tips for Coaches to Build a Stronger Business
Send us a text One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault. With good intentions the coaching programs sometimes provi…
July 4, 2022
5 Pricing Best Practices for Your Small Business in 2022 and Beyond
Send us a text What are the things that businesses do well to improve their pricing? That's a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you. We are in unprecedented times, things are changing…
May 23, 2022
The Role of Costs In Pricing
Send us a text Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to…
April 25, 2022
Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing
Send us a text Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist. "Who's your target customer?" I asked. " Well, anyone." They responded with proud smiles. "Oh no...here we go." I thought to myself. When it comes to starting or running …
March 28, 2022
6 Questions You Should Ask Before Offering a Discount
Send us a text There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profi…
March 14, 2022
How Can the Competition Have Such Low Prices & What Should I Do About It?
Send us a text Over the years I have heard the battle cries from businesses and sales people about how the competition has such low prices. "It's killing our business. What can we do?" They cry. Often they feel defeated and like they don't have a chance to be successful because these "cowboy" compe…
Jan. 31, 2022
Should I Base My Prices on the Competition
Send us a text Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there's less price transparency, it may feel like you're missing out on a key piece of price setting information because you have no idea what the co…
Nov. 22, 2021
Pricing Is A Thought Process
Send us a text Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process …
Nov. 8, 2021
3 Reasons Competing on Price Alone is Risky for Your Business
Send us a text Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business BUT is it the right thing to do for your business? Great question! As my mother us…
Oct. 25, 2021
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
Send us a text Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: it was easy,you felt ashamed of your prices,guilty to charge that much,anxious or afraid to ask for it,too lazy to stand up for your value,to be “f…
Oct. 11, 2021
10 Signs It's Time to Change (or increase) Your Prices
Send us a text Knowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue you in it's time and reasons to do so. Many clients ask me the question "How do I know when to change my prices?" Often they are asking, because they …
Sept. 20, 2021
3 Reasons You Need to Start with Pricing Early On
Send us a text Entrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business for months even years. Unfortunately too many businesses leave PRICING to the last minute and then suffer the consequences. Often their profits suff…
Sept. 12, 2021
Know Thy Customer, Know Thy Price
Send us a text When you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is: …not taking the time to understand the customer. This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assum…
Aug. 30, 2021
Raise Business Profits with Better Pricing
Send us a text Raise profits (or even maintain)...that's an important part of growing your business. To do that you've got to understand the things that influence your profits and know how best to leverage them. Your goal isn't to raise profits just because you can. It's to do so in order to contin…
Aug. 16, 2021
The 5 Reasons You Need Solid Pricing Strategy
Send us a text A Pricing Strategy is the first step to setting your prices. More than that it will help you steer your business in the right direction and ensure that your pricing is setup to support your business objectives. Without one it's like playing the children's game pin the tail on the don…