Episodes
July 10, 2023
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and …
June 26, 2023
Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns
Send us a text Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere. Crowdfunding campaigns are no except…
June 12, 2023
Embracing a Profitable Pricing Mindset
Send us a text There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be …
May 29, 2023
Unveiling Strategies for Pricing Unique Offerings
Send us a text Ready to break free from the ordinary? Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancement…
May 15, 2023
What does Good, Fast or Cheap mean for your Service Prices?
Send us a text As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two." Is it really that simple? 🤔 Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pres…
May 1, 2023
Should I Adjust Prices for Different Geographies?
Send us a text Have you ever asked yourself, should I adjust prices for different geographies Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions. And you’re not alone in that. Over the years many people have asked me the question. Well, to be pre…
April 17, 2023
Women & Money: Improving your relationship with money (Part 2)
Send us a text How can you improve your relationship with money? Great question now let's get some answers. As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes…
April 3, 2023
Women & Money: How your mindset impacts business and life. (Part 1)
Send us a text Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors…
March 20, 2023
12 More Questions to Ask Yourself When Setting Prices
Send us a text What are you doing when setting prices? You should be asking yourself a series of questions. Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about sett…
March 6, 2023
12 Questions to Ask Yourself When Price Setting
Send us a text “Price setting is a thought process not a formula.” One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding …
Feb. 20, 2023
Love your pricing. Love your work. Love your clients. Love yourself. Repeat.
Send us a text "Love your pricing. Love your work. Love your clients. Love yourself. Repeat." The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of …
Feb. 6, 2023
Pricing Learnings for Coaches & Healers
Send us a text When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing. Conflict often shows up as "I can't charge that much." "I should charge as little …
Jan. 23, 2023
The Right Price Is Not Written in Stone
Send us a text There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your cus…
Jan. 9, 2023
3 Pricing Tips to Start 2023 Off Right
Send us a text Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible. Like anything …
Dec. 5, 2022
Should I Put My Prices On My Website
Send us a text "Should I put my prices on my website?" Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plague...
Nov. 21, 2022
The Importance of Knowing Why That's Your Price
Send us a text Do you know why that's your price? Or why you price is what it is? Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give yo…
Nov. 7, 2022
How to Go About Pricing Your Membership Site
Send us a text One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can …
Oct. 24, 2022
5 Signs That'll Help You Know When to Make Changes to Pricing
Send us a text Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. Y…
Oct. 10, 2022
I Offered Discounts People Didn't Ask For
Send us a text It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someo…
Oct. 3, 2022
Episode 100: Behind the Scenes with The Pricing Lady
Send us a text Let's take a look behind the scenes. In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting and a little daunting.…
Sept. 12, 2022
Episode 99: Celebrating the Show with Guests & Listeners
Send us a text When it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur's journey is by no means an easy one. But when you can stick with it…
Sept. 5, 2022
5 Pricing Tips for Coaches to Build a Stronger Business
Send us a text One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault. With good intentions the coaching programs sometimes provi…
July 18, 2022
I Had Big Issues with Money, But Then My Whole Mindset Shifted
Send us a text Most of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you're in your own way and figure out how to shift things so you can progress. It's also true when it comes to doing pricing in your business. Your min…
July 4, 2022
5 Pricing Best Practices for Your Small Business in 2022 and Beyond
Send us a text What are the things that businesses do well to improve their pricing? That's a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you. We are in unprecedented times, things are changing…