Episodes
Jan. 23, 2023
The Right Price Is Not Written in Stone
Send us a text There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your cus…
Jan. 9, 2023
3 Pricing Tips to Start 2023 Off Right
Send us a text Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible. Like anything …
Dec. 5, 2022
Should I Put My Prices On My Website
Send us a text "Should I put my prices on my website?" Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plague...
Nov. 21, 2022
The Importance of Knowing Why That's Your Price
Send us a text Do you know why that's your price? Or why you price is what it is? Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give yo…
Nov. 7, 2022
How to Go About Pricing Your Membership Site
Send us a text One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can …
Oct. 24, 2022
5 Signs That'll Help You Know When to Make Changes to Pricing
Send us a text Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. Y…
Oct. 10, 2022
I Offered Discounts People Didn't Ask For
Send us a text It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someo…
Oct. 3, 2022
Episode 100: Behind the Scenes with The Pricing Lady
Send us a text Let's take a look behind the scenes. In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting and a little daunting.…
Sept. 12, 2022
Episode 99: Celebrating the Show with Guests & Listeners
Send us a text When it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur's journey is by no means an easy one. But when you can stick with it…
Sept. 5, 2022
5 Pricing Tips for Coaches to Build a Stronger Business
Send us a text One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault. With good intentions the coaching programs sometimes provi…
July 18, 2022
I Had Big Issues with Money, But Then My Whole Mindset Shifted
Send us a text Most of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you're in your own way and figure out how to shift things so you can progress. It's also true when it comes to doing pricing in your business. Your min…
July 4, 2022
5 Pricing Best Practices for Your Small Business in 2022 and Beyond
Send us a text What are the things that businesses do well to improve their pricing? That's a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you. We are in unprecedented times, things are changing…
June 20, 2022
Only After 100 Clients, Did I Realize I Wasn't Turning a Profit
Send us a text One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you d…
June 6, 2022
I Didn't Really Think about Pricing
Send us a text One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. T…
May 23, 2022
The Role of Costs In Pricing
Send us a text Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to…
May 9, 2022
For a Long Time Pricing Was This Big Mysterious Thing
Send us a text "For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from." If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one …
April 25, 2022
Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing
Send us a text Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist. "Who's your target customer?" I asked. " Well, anyone." They responded with proud smiles. "Oh no...here we go." I thought to myself. When it comes to starting or running …
April 11, 2022
When the Price Is Too Low People Won't Believe in the Value
Send us a text Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That…
March 28, 2022
6 Questions You Should Ask Before Offering a Discount
Send us a text There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profi…
March 14, 2022
How Can the Competition Have Such Low Prices & What Should I Do About It?
Send us a text Over the years I have heard the battle cries from businesses and sales people about how the competition has such low prices. "It's killing our business. What can we do?" They cry. Often they feel defeated and like they don't have a chance to be successful because these "cowboy" compe…
Feb. 28, 2022
Sometimes It's Just as Simple as Asking for More
Send us a text "Sometimes it's just as simple as asking for more." These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower v…
Feb. 14, 2022
I Made the Mistake of Pricing Based on Ease
Send us a text Ease-based pricing. No it's not a technical term but it some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it just because it's easy, it's probably not the right thing to …
Jan. 31, 2022
Should I Base My Prices on the Competition
Send us a text Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there's less price transparency, it may feel like you're missing out on a key piece of price setting information because you have no idea what the co…
Jan. 17, 2022
Learn from My Pricing Mistakes & Successes
Send us a text Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and …