Episodes
June 20, 2022
Only After 100 Clients, Did I Realize I Wasn't Turning a Profit
Send us a text One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you d…
June 6, 2022
I Didn't Really Think about Pricing
Send us a text One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. T…
May 23, 2022
The Role of Costs In Pricing
Send us a text Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to…
May 9, 2022
For a Long Time Pricing Was This Big Mysterious Thing
Send us a text "For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from." If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one …
April 25, 2022
Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing
Send us a text Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist. "Who's your target customer?" I asked. " Well, anyone." They responded with proud smiles. "Oh no...here we go." I thought to myself. When it comes to starting or running …
April 11, 2022
When the Price Is Too Low People Won't Believe in the Value
Send us a text Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That…
March 28, 2022
6 Questions You Should Ask Before Offering a Discount
Send us a text There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profi…
March 14, 2022
How Can the Competition Have Such Low Prices & What Should I Do About It?
Send us a text Over the years I have heard the battle cries from businesses and sales people about how the competition has such low prices. "It's killing our business. What can we do?" They cry. Often they feel defeated and like they don't have a chance to be successful because these "cowboy" compe…
Feb. 28, 2022
Sometimes It's Just as Simple as Asking for More
Send us a text "Sometimes it's just as simple as asking for more." These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower v…
Feb. 14, 2022
I Made the Mistake of Pricing Based on Ease
Send us a text Ease-based pricing. No it's not a technical term but it some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it just because it's easy, it's probably not the right thing to …
Jan. 31, 2022
Should I Base My Prices on the Competition
Send us a text Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there's less price transparency, it may feel like you're missing out on a key piece of price setting information because you have no idea what the co…
Jan. 17, 2022
Learn from My Pricing Mistakes & Successes
Send us a text Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and …
Jan. 3, 2022
The Importance of Aligning My Price to the Value I Bring Clients with Amanda Berlin
Send us a text Aligning the price to the value you deliver makes sense. But too often it's simply not the case. Selling a high value offer at a low value price is a situation many businesses find themselves in. Often because they don't understand the value of what they're offering. Sometimes that's…
Dec. 13, 2021
Why I Quickly Shifted Away From Time-Based Pricing
Send us a text It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them achieve their goal…
Dec. 6, 2021
I Can't Charge That I Feel Like an Imposter
Send us a text Have you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then you're not alone. It's more common than you think. It's not bad nor are you stuck with that. When it comes to pricing, most people don't understand t…
Nov. 22, 2021
Pricing Is A Thought Process
Send us a text Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process …
Nov. 15, 2021
I Finally Got it: I Can Love my Work AND to Make Money
I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it. These are just a few of myriad reasons people give for giving things away for free and for setting very low prices. The problem is these excuses are a way to avoid the …
Nov. 8, 2021
3 Reasons Competing on Price Alone is Risky for Your Business
Send us a text Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business BUT is it the right thing to do for your business? Great question! As my mother us…
Oct. 25, 2021
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
Send us a text Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: it was easy,you felt ashamed of your prices,guilty to charge that much,anxious or afraid to ask for it,too lazy to stand up for your value,to be “f…
Oct. 17, 2021
Why Do We Pay so Much More for Brands
Send us a text Price and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay. As well as how the price impacts your brand. When y…
Oct. 11, 2021
10 Signs It's Time to Change (or increase) Your Prices
Send us a text Knowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue you in it's time and reasons to do so. Many clients ask me the question "How do I know when to change my prices?" Often they are asking, because they …
Oct. 4, 2021
Soar to new heights: Overcome the adversity of your thinking.
Send us a text The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you'll be faced with challenges. Some will exist due to your own thinking. Change your thinking and change the quality of your mi…
Sept. 27, 2021
How the Clarity of Your Message Impacts Willingness to Pay
Send us a text Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The mess…
Sept. 20, 2021
3 Reasons You Need to Start with Pricing Early On
Send us a text Entrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business for months even years. Unfortunately too many businesses leave PRICING to the last minute and then suffer the consequences. Often their profits suff…