Episodes
Jan. 3, 2022
The Importance of Aligning My Price to the Value I Bring Clients with Amanda Berlin
Send us a text Aligning the price to the value you deliver makes sense. But too often it's simply not the case. Selling a high value offer at a low value price is a situation many businesses find themselves in. Often because they don't understand the value of what they're offering. Sometimes that's…
Dec. 13, 2021
Why I Quickly Shifted Away From Time-Based Pricing
Send us a text It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them achieve their goal…
Dec. 6, 2021
I Can't Charge That I Feel Like an Imposter
Send us a text Have you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then you're not alone. It's more common than you think. It's not bad nor are you stuck with that. When it comes to pricing, most people don't understand t…
Nov. 22, 2021
Pricing Is A Thought Process
Send us a text Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process …
Nov. 15, 2021
I Finally Got it: I Can Love my Work AND to Make Money
Send us a text I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it. These are just a few of myriad reasons people give for giving things away for free and for setting very low prices. The problem is these excuses are a wa…
Nov. 8, 2021
3 Reasons Competing on Price Alone is Risky for Your Business
Send us a text Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business BUT is it the right thing to do for your business? Great question! As my mother us…
Oct. 25, 2021
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
Send us a text Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because: it was easy,you felt ashamed of your prices,guilty to charge that much,anxious or afraid to ask for it,too lazy to stand up for your value,to be “f…
Oct. 17, 2021
Why Do We Pay so Much More for Brands
Send us a text Price and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay. As well as how the price impacts your brand. When y…
Oct. 11, 2021
10 Signs It's Time to Change (or increase) Your Prices
Send us a text Knowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue you in it's time and reasons to do so. Many clients ask me the question "How do I know when to change my prices?" Often they are asking, because they …
Oct. 4, 2021
Soar to new heights: Overcome the adversity of your thinking.
Send us a text The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you'll be faced with challenges. Some will exist due to your own thinking. Change your thinking and change the quality of your mi…
Sept. 27, 2021
How the Clarity of Your Message Impacts Willingness to Pay
Send us a text Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The mess…
Sept. 20, 2021
3 Reasons You Need to Start with Pricing Early On
Send us a text Entrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business for months even years. Unfortunately too many businesses leave PRICING to the last minute and then suffer the consequences. Often their profits suff…
Sept. 12, 2021
Know Thy Customer, Know Thy Price
Send us a text When you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is: …not taking the time to understand the customer. This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assum…
Sept. 6, 2021
Impact of Geography and Culture on Pricing Behavior
Send us a text Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc. We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least a dozen signs…
Aug. 30, 2021
Raise Business Profits with Better Pricing
Send us a text Raise profits (or even maintain)...that's an important part of growing your business. To do that you've got to understand the things that influence your profits and know how best to leverage them. Your goal isn't to raise profits just because you can. It's to do so in order to contin…
Aug. 23, 2021
The Amazing Effect of Purpose & Impact on Your Pricing
Send us a text How does purpose and impact affect pricing? Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. What about the influence of a company's purpose or their i…
Aug. 16, 2021
The 5 Reasons You Need Solid Pricing Strategy
Send us a text A Pricing Strategy is the first step to setting your prices. More than that it will help you steer your business in the right direction and ensure that your pricing is setup to support your business objectives. Without one it's like playing the children's game pin the tail on the don…
Aug. 9, 2021
Pricing When Your Offer Isn't A "Magic Pill" with Jen McFarland
Send us a text Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer. Does that make it harder or easier to price your offer?…
Aug. 2, 2021
What You Know About Pricing Is All Wrong
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about…
Aug. 2, 2021
It Took me a Long Time to Realize the Value I Deliverd with Joy Foster
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon "It took me a long time to realize the value I delivered." Reality is if you don't value what you deliver your customers, chances are no one else will either. Too often business owners don't really believe in what they …
Aug. 2, 2021
The Leaky Bucket of Pricing
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I …
July 21, 2021
Welcome to Live with the Pricing Lady the Podcast
Send us a text Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon In this trailer I'll introduce the show and share with you what you can expect. This podcast is ideal for business owners, startups, entrepreneur...