Videos

Feb. 26, 2026

E171 Pricing Coaching Services: Stop Undervaluing Your Corporate Experience

E171 Pricing Coaching Services: Stop Undervaluing Your Corporate Experience

Pricing coaching services after corporate can expose a hidden problem: experienced professionals pricing like beginners. In this episode of Live with The Pricing Lady, I sit down with Glasa Gottschalk, Life & Business Mindset Coach and founder of G.I.I. Coaching & Consulting, to talk about why corporate experience often gets…

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Feb. 19, 2026

E170 When A Pricing Decision Is Too Thin to Trust

E170 When A Pricing Decision Is Too Thin to Trust

What makes a pricing decision strong enough to trust? In this short segment, I share the exact questions I ask clients to uncover where the real problem lies — and why discomfort under pressure might not mean your price is wrong. 🎧 Listen to the full episode now: https://thepricinglady.com/when-a-pricing-decision-is-too-thin-to-trust/

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Feb. 2, 2026

E169 Using AI in Price Setting Without Handing Over Your Judgment

E169 Using AI in Price Setting Without Handing Over Your Judgment

XXX 🎧 Listen to the full episode now: https://thepricinglady.com/using-ai-in-price-setting/

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Jan. 19, 2026

E168 Defending Prices That Were Never Set Properly

E168 Defending Prices That Were Never Set Properly

If you find yourself scrambling to justify your prices, you’re not alone — but the real problem probably started long before the conversation began. Many service-based business owners try to defend prices they’re not even sure are right. They skip the foundational decisions and jump straight into the sales conversation…

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Oct. 10, 2025

E163 Small Pricing Adjustments – Why Small Steps Mean More Than You Think

E163 Small Pricing Adjustments – Why Small Steps Mean More Than You Think

Small pricing tweaks are powerful—but only if you do them regularly. In this episode, Janene unpacks how small steps in pricing can protect your profit and confidence long before things spiral. In this example she talks about how one small adjustment in how you communicate in pricing can built trust…

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Sept. 29, 2025

E162 Q4 Pricing Check In, What to Revisit Before the Year Ends

E162 Q4 Pricing Check In, What to Revisit Before the Year Ends

Q4 is the perfect time to reflect on your pricing strategy before the year ends. In this episode of Live with The Pricing Lady, I walk you through five strategic questions to help you assess whether your prices still align with your customers, offers, and business goals. In this short…

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Sept. 26, 2025

E161 When Pricing Feels Personal Separating Self Worth from What You Charge

E161 When Pricing Feels Personal  Separating Self Worth from What You Charge

Even experienced business owners can feel uncomfortable naming their price. The hesitation, the over-explaining, the quick discount—it’s more common than you think. But here’s the thing: pricing isn’t about you. It’s about the value your offer delivers. In this episode of The Pricing Lady Podcast, Janene shows you how to…

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Aug. 31, 2025

E160_Negotiating with Confidence: Carrie Gallant on Pricing, Power & Leadership

E160_Negotiating with Confidence: Carrie Gallant on Pricing, Power & Leadership

Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to…

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Aug. 15, 2025

E159 Reimagining Pricing: Why Clarity Begins with Your Definition of Success

E159 Reimagining Pricing: Why Clarity Begins with Your Definition of Success

How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals…

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June 21, 2025

E158 Building Trust Through Transparent Pricing Why Openness Matters

E158 Building Trust Through Transparent Pricing   Why Openness Matters

Is your pricing helping you build trust—or turning clients away? In this episode of Live with The Pricing Lady, the Podcast, Janene explores why pricing transparency is one of the most overlooked trust-building tools in service-based businesses. You’ll learn how to avoid common mistakes, how to share your pricing without…

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June 17, 2025

E157 Pricing Psychology Part 2: The Impact of What’s Going on in Your Head

E157 Pricing Psychology Part 2: The Impact of What’s Going on in Your Head

When it comes to the psychology of pricing for entrepreneurs, what’s happening in your head often matters more than what’s happening in the market. In this episode, I dive into the internal side of pricing—the beliefs, fears, and mindset traps that quietly sabotage your pricing decisions. From imposter syndrome to…

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May 22, 2025

E156 The Psychology of Pricing Part 1: What Your Prices Are Saying to Clients

E156 The Psychology of Pricing Part 1: What Your Prices Are Saying to Clients

The psychology of pricing isn’t just a nice-to-know—it’s a must-have skill if you want your prices to truly reflect your value. In this episode, I dive into how your customers interpret price, what your numbers are really communicating, and why perception plays a bigger role than most people realise. If…

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May 9, 2025

E155 Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value

E155 Sliding Scale and Pro Bono Services: Support Clients, Protect Your Value

Ever wondered how to offer sliding scale services or pro bono work without devaluing your offer? You're not alone. Great news, that's exactly what I'm diving into in this episode. Many entrepreneurs come to me and say, "Janene, I need your help. I want to make my prices accessible to…

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April 24, 2025

E154 Navigating Discounts and Promotions, Protecting Your Brand

E154 Navigating Discounts and Promotions, Protecting Your Brand

Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only…

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April 14, 2025

E153 Sales Strategies and Pricing Tactics A Conversation with Katie Nelson YT

E153 Sales Strategies and Pricing Tactics  A Conversation with Katie Nelson YT

Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won’t come without them. In this episode of Live with The Pricing Lady, the Podcast, I sit…

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April 3, 2025

E152 Pricing for Profit in the Service Sector: What You're Overlooking

E152 Pricing for Profit in the Service Sector: What You're Overlooking

Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The…

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March 11, 2025

E151 Creating a Pricing Strategy That Builds Long-Term Client Relationships

E151 Creating a Pricing Strategy That Builds Long-Term Client Relationships

Are you struggling to set prices that support your business while building strong client relationships? In this episode of Live with The Pricing Lady, I’m diving into how to create a pricing strategy that fosters trust, loyalty, and long-term success. Pricing isn’t just about numbers—it’s about communicating value, setting boundaries,…

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March 1, 2025

E150 From Shy Pricer to Confident Pricing with Jeannie Dougherty

E150 From Shy Pricer to Confident Pricing with Jeannie Dougherty

Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of…

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Feb. 22, 2025

E149 Position Discovery Calls From Free Sessions to Paid Clients

E149 Position Discovery Calls  From Free Sessions to Paid Clients

Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial…

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Feb. 7, 2025

E148 7 Key Questions to Help You Assess Your Pricing Strategy

E148 7  Key Questions to Help You Assess Your Pricing Strategy

Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look…

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Dec. 3, 2024

E147 Price Talk Tactics When's the right time to talk price with your customers

E147 Price Talk Tactics  When's the right time to talk price with your customers

When’s the right time to bring up pricing with your customers? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: the timing of the price talk. Jumping into it too early can make your conversations feel cold and transactional, potentially putting…

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Nov. 19, 2024

E146 The Value Factor How Strategic Pricing Fuels Your Success with Lorraine Ball

E146 The Value Factor  How Strategic Pricing Fuels Your Success with Lorraine Ball

Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a…

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Nov. 5, 2024

E145 The Pros and Cons of Discounts in Service Based Business

E145  The Pros and Cons of Discounts in Service Based Business

Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick…

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Oct. 22, 2024

E144 Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney

E144 Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney

Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do it…

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