How She Got There - A Journey to Better Pricing This week on Live with the Pricing Lady I'll have special guest Esther Bürki founder of Swiss Made Story. She's an International Book Writing Expert and published Children's Book Author. Her mission is to inspire others to write their story…
Live with the Pricing Lady and guest Cibele Moraes. In this episode we'll do some live coaching. Cibele is starting a business in Switzerland to provide childcare services for event planners. We'll look at how to package and price her offer for the right target audience. Check out the Pricing…
In this 25th episode of Live with the Pricing Lady we take a look at what to consider if you're thinking about lowering your prices due to Covid-19. Many peoples instinct is to reduce prices to hold on to business. However reacting in this way without thinking through what it…
Live with the Pricing Lady and my guest Jessica J. Lockhart - we look at How to Price Internationally. In spite of the technical problem with the video feed, you can still hear the full conversation. Grab a cup of tea or coffee and listen in. Check out the Pricing…
Episode 1 of Live with the Pricing Lady In this very first episode I will introduce you to myself and the purpose of the show as well as share Why Pricing is More than Just a Number. Enjoy!
In this short video blog I share with you reason 10 that you might be struggling with pricing. Pricing isn’t something people are taught in school and it’s a money topic. Two things that can mess with your confidence when it comes to setting and communicating prices. Watch to find…
Even if you’ve built the skills, know how and know how to use the strategies in pricing you might still be held back by some core beliefs that you’re unaware of. I share my thoughts on this with you in this video.
In this video we explore why pricing discussions can make it difficult for you to do pricing in your business.
In an earlier video I listed the top 10 reasons people struggle with pricing. In this video we go into more detail around reason 7. It has to do with how to communicate value from the customers perspective. That's so very important.
We've been going through the reasons why you might be struggling with Pricing. This week we take a look at reason #6 - Pricing Feel Icky (uncomfortable). Of course when something feels bad it's harder to do. Listen to find out why it's feeling icky and what you can do…
We're half way through the top 10 reasons people struggle with pricing. Often people think all they need to do is just set a price and they're done. This is not the case. Find out more in this video.
In this video we look at reason #4 business owners struggle with pricing.
In this blog we take a look at why you feel that way and what the consequences are. I also discuss two things you can do to start feeling differently.
When it comes to knowing what and how to charge your customers you need to know who you're selling to and what they need. In this video we look at the two of the reasons people struggle with pricing. Here's the link to my group https://www.facebook.com/groups/119735195559096/?ref=bookmarks Charge Your Worth with…
Do you know why you struggle with pricing? Today I share the top reasons that small businesses struggle with charging their customers. In follow up videos I'll go in to more detail on each of the points. Why do you struggle the most when it comes to pricing. Let me…
In this video we take a look at how to start understanding our customers willingness to pay. I offer up 3 ways that you can start to understand this better. Click play for all the details. For more about me and how to work with me go to www.thepricinglady.com
It's common for entrepreneurs to feel overwhelmed by pricing. If that's how you feel know that you're not alone. Learn two ways to help you keep it simple.
Do you sometimes feel if you focus on the money and profit in your business it makes you greedy? This is a core belief that to be successful entrepreneur you're going to need to get over. In this video I share why profit equals growth not greed.
Did you ever think you'd find pricing inspiration in a country western song? That's what happen to me the other day. Here are my thoughts on what we can learn from The Gambler when it comes to pricing.