Are you allowed to be a coach before age 30? featuring Ben Fox

# Edit of BHC - Ben Fox 12 May 2026

[00:00:00]

## Introduction

**Megan J. McCrory:** Hey, Danna. How you doing today?

**Danna:** Megan, I'm good. I haven't seen you in forever.

**Megan J. McCrory:** I know. We need to get into each other's space and share our energy forces

**Danna:** yes, I agree.

**Megan J. McCrory:** farting and burping in the general same direction.

**Danna:** I'm in when you're in.

**Megan J. McCrory:** Woo. Okay. So Danna, that's not at all what we're gonna talk about today.

so we are both health coaches. We both trained at the same, ~~uh,~~ institute for integrative nutrition and, ~~um,~~ as you know, we're, you know, rebooting this channel, Becoming a Health Coach, and one of the things we really wanted to do is to talk with other coaches. And specifically, there is, like, absolutely no linear line to become a coach. someone starts off thinking they wanna be one kind of coach, then they try and, uh, that leads to something else, or they don't do it because they can't hack the business end of being a coach. They can't hack the marketing side or the sales side.

They're like, "I just wanna be a coach." in the last, like, [00:01:00] 10 years, there's a lot more businesses that are open to having you just be a coach, and you don't have to do the marketing. Somebody... Client lands in your lap. and we have someone today, ~~uh,~~ Ben Fox, who's kind of had both of those situations, working for a company as a coach and also having his own coaching.

~~Um,~~ so we thought that Ben would be a really great person to come onto the show and talk about kind of his journey as a coach and where he sees the business side of that. ~~And so, uh,~~ uh, welcome, Ben, to Becoming a Health Coach.

**Danna:** Heaven?

## Ben’s Coaching Identity

**Megan J. McCrory:** Ben, how would you describe yourself as a coach n- now?

**Ben Fox:** I say that I'm a career transformation coach,

**Megan J. McCrory:** Okay.

**Ben Fox:** me is kind of like a coach that focuses on people's career,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** is a l- life coach underneath it all.

**Danna:** Mm-hmm.

**Megan J. McCrory:** very good. I think A lot of coaches are, in general, a life coach with a niche-specific area of life that they help with.

**Danna:** [00:02:00] Totally.

**Megan J. McCrory:** would you describe uh, yourself as a coach when you first started?

**Ben Fox:** What a ~~confu- ~~confusing time. Um, the advice I got from my coach training program that I went through in

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** Accomplishment Coaching, was, "Just go coach people." I was like, "I don't know what that means." I don't know who I'm supposed to help. I was also twenty-five.

**Danna:** Yeah.

**Megan J. McCrory:** Are you allowed to coach people before you turn the age 30?

**Danna:** know, before your prefrontal cortex. Yeah.

**Ben Fox:** that.

**Megan J. McCrory:** Okay, sorry, I interrupted you, Ben. So you're 25, you finished accom- Accomplish Coaching? Is that what you called it? Accomplishment Coaching.

**Ben Fox:** program.

**Megan J. McCrory:** And you were thrust out into the world as this new baby coach and told just to go coach people.

**Ben Fox:** Yeah, and that was during the program, which was a year-long.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** So I had support, and I was learning how to coach the ICF,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** guidelines for how do you-- what is coaching and how do you grade [00:03:00] someone on how good of a coach they are? This is actually my, ~~um,~~

**Danna:** Okay. Mm-hmm. Yeah.

**Ben Fox:** associate certified coach and then for the program at Accomplishment Coaching. then, I would've said, "I'm a life coach. I can help you make your dreams a reality," or, or some version of that, which

**Danna:** I'm

**Ben Fox:** great.

**Danna:** 25, I know everything. Yeah. It's true. We knew everything at 25, I'm sure. I'm sure.

**Ben Fox:** That was a

**Megan J. McCrory:** Yeah.

**Ben Fox:** the story. I was

**Danna:** Okay, go on.

**Megan J. McCrory:** go. Tell us, how, how i- how was it be-

**Ben Fox:** I am a-- I'm bold. I'm a New Yorker. When I know what I want, I'm gonna go after it.

I'm sure part of that has to do with being a man and being the youngest of three brothers in a male-dominated household.

## Age vs Credibility

**Ben Fox:** I digress, because I think confusion a lot of people have about coaching is that you need all the expertise to do it well.

**Danna:** Yeah.

**Ben Fox:** Super [00:04:00] helpful to have expertise, which I've gained over the past ten years.

**Megan J. McCrory:** Mm-hmm. Mm-hmm.

**Ben Fox:** when I started, I had a, a knack for listening to people

**Danna:** Yeah.

**Ben Fox:** was hearing,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** matter what industry people were coming to me from, they could divulge things that they hadn't told anyone. And I'm like, "That's not skill set that necessarily can just be cultivated."

**Danna:** Hmm.

**Megan J. McCrory:** Yeah.

**Ben Fox:** some things I was given by being born into this body. ~~Um,~~ but yeah, as I was starting my career, I did have people be like, "Why would I trust a twenty-five-year-old with my career or with my life?

**Megan J. McCrory:** Yeah

**Ben Fox:** know anything." And it's like, "Well, are you just talking to that younger version of yourself?

Is that

**Danna:** Hmm.

**Ben Fox:** 'Cause,

**Megan J. McCrory:** snap. You were just like right in there. That's an

**Danna:** it.

**Megan J. McCrory:** response. It is unfair.

**Ben Fox:** me.

**Megan J. McCrory:** Like, given... Exactly. It's like, well, it's, you know, I think it's like, um, if [00:05:00] you say like a, a young lawyer or a young doctor or somebody that's in a profession where you're like, "There's a lot of stuff I don't know," and then you're supposed to put your faith in that person, and then,~~ like, a teenager w- uh,~~ somebody who looks to you like a teenager walks through the door, and you're like... They still probably know a whole hell of a lot more than you

**Danna:** The new, exactly.

**Megan J. McCrory:** But yeah, it is, I think it is difficult. And as a person who is now aging, uh, who is older than 25, can say that can see what you mean. But, like, my nephew is gonna be 23 in September, and he has, he's an old soul. He is

**Danna:** Yeah.

**Megan J. McCrory:** You know what I mean? I feel like there is definitely, like, a, a maturity that you can talk about that is independent of age,

**Danna:** That's so true.

**Megan J. McCrory:** know 40-year-old men who are stupid as shit,

**Danna:** Yeah.

**Megan J. McCrory:** d- who, who do not know how to listen.

**Danna:** Yeah.

**Megan J. McCrory:** uh, I'm really glad that you brought that up because that might be a topic that a lot, you know, people... Because coaching in general over the last 20 [00:06:00] years has gotten into a place where a lot of people know more about it,

**Danna:** Yeah.

**Megan J. McCrory:** the younger generation understands the value of coaching. They know how to talk to their emotions a little bit better. ~~They... You know what I mean? Like,~~ because we've kind of paved this way over the last 20 years, I remember the first time somebody told me that they were going to going to school to be a life coach,

**Danna:** Mm.

**Megan J. McCrory:** I literally said to them, "How is that different than just talking to your friend?"

**Danna:** Mm.

**Megan J. McCrory:** Uh, no, at the time because I had no experience. You know, I was a sports coach.

**Danna:** Yeah.

**Megan J. McCrory:** I, you know, I coached lacrosse and had been in sports my whole life because in the US this is, you know, very common to be in sports. But I also coached kids, and it was completely different experience after I went through health coaching.

And again, I didn't even know health coaching existed when I found health coaching in '28, 2017. ~~Um, like, ~~the whole concept was foreign to me. And now I feel like it's a little bit better, but there's also a big stigma,

**Danna:** Yeah.

**Megan J. McCrory:** but a big thing around, like, well, anybody [00:07:00] can call themself a life coach.

## Do Certifications Matter

**Megan J. McCrory:** So I'm also curious, because a lot of times certifications comes up in conversation. I get emails all the time, ~~"What,~~ what certification program should I do? Do you know of one in the area? ~~What's the best one that, you know, you, you do?" ~~now looking back 10 years later on the program that you went through,~~ um, w- ~~was it something that you think was Or would you have learned those skills on your own? Like you said, it's kind of more part of your personality. Like, w- was the certification program beneficial for you?

**Ben Fox:** Totally. ~~Um, I,~~ I knew enough to know there was a lot that I didn't know yet,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** and what the program did really well was have me develop myself.

**Danna:** Mm.

**Ben Fox:** I think one of the main jobs that I have as a coach is to keep growing and developing and learning that I can share that with people I'm, I'm coaching.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** let's-- this month we're gonna look at your [00:08:00] money stories.

Ugh, money. Or this month is big R relationships. This month is spirituality, God, and these things that really trip all of us up. And I got to see, with the help of this group of really amazing humans, what are my own values, what are my own hang-ups of these different things. Because through that, I was then able to see myself reflected in people

**Danna:** Mm-hmm.

**Ben Fox:** ahead of them.

**Megan J. McCrory:** Yeah.

**Ben Fox:** how I've grown. I can help you do

**Danna:** Right.

**Ben Fox:** the big reason I chose this program, back in twenty fifteen, I was, ~~uh,~~ looking for coaching programs, this was the only program I could find I could see it in action, in person, just be a fly on the wall for a few hours

**Danna:** Hmm.

**Ben Fox:** that were like, "Yeah, you can come, but we're gonna charge you like a thousand bucks."

[00:09:00] I'm like, "What?

**Megan J. McCrory:** Wow.

**Ben Fox:** I just wanna know what this

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** come in for a few hours was groundbreaking for me. I was

**Danna:** Mm-hmm.

**Ben Fox:** my God, this is what I wanna be doing."

**Danna:** Yeah.

**Ben Fox:** a basement conference room in a hotel in Lower Manhattan. It was July twenty fifteen, month six of a twelve-month program, I, I felt like I was having this huge breakthrough.

Like,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** this is what I was looking for.

**Megan J. McCrory:** Mm-hmm. Hmm.

**Ben Fox:** Um, and I signed up two weeks later.

**Danna:** Hmm.

**Megan J. McCrory:** Excellent.

**Danna:** Amazing.

**Megan J. McCrory:** all in person then, or did... Was it all online?

**Ben Fox:** It was a weekend each month in person, so like a

**Danna:** Wow.

**Ben Fox:** and Sunday

**Megan J. McCrory:** Very cool.

**Ben Fox:** training, and

**Megan J. McCrory:** Yeah.

**Ben Fox:** calls and stuff

**Danna:** Sure.

**Ben Fox:** in between.

## Thrown In the Deep End

**Danna:** So Ben, I have a question because you did mention, ~~um,~~ a [00:10:00] few minutes ago that at some point your teacher, I don't know what to call it, a, a guide, ~~um,~~ kind of tossed you in the deep end and said, "Just go coach." Right? Which sounds a little bit cruel when we think about it, but Do you see any benefit to what he made you do and, and what would that be?

**Ben Fox:** I think it was the general advice of all the leaders in the program.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** Like, "Hey, you don't know what you're doing yet, so you have to find out how to

**Danna:** Mm-hmm.

**Megan J. McCrory:** Hmm.

**Ben Fox:** you said that, like push you in the deep end, oftentimes people learn how to swim because that's what happens. They get

**Megan J. McCrory:** Right.

**Ben Fox:** a little bit of training, like how to float. Important, you don't wanna

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** but might not feel ready and you are all ready.

**Danna:** Mm-hmm.

**Ben Fox:** and you need to kinda suck first

**Megan J. McCrory:** Yeah.

**Ben Fox:** "Okay, I'm hearing this, how do I reflect that back?" Or, "What do I say now?" Or, "What's the flow of this [00:11:00] hour? I don't know what I'm doing." And it's like, that's why you practice,

**Danna:** Yeah.

**Ben Fox:** you will be bad or okay at first, and I think that's really hard for a lot of people, a lot of perfectionists.

They're

**Megan J. McCrory:** Yeah.

**Ben Fox:** be good right away." And it's like, well,

**Danna:** Yeah.

**Ben Fox:** where'd you learn that?

**Megan J. McCrory:** Yeah,

**Ben Fox:** not.

**Megan J. McCrory:** yeah,

**Danna:** Yeah. Or the thought of, "I should have a website before I even start coaching." And you're like, "Well, you don't even know that you're good at it or that you like it. You might wanna coach first." Yeah.

**Megan J. McCrory:** Yeah.

**Ben Fox:** Or like, who do you wanna coach and why?

**Danna:** Yeah.

**Megan J. McCrory:** Yeah. No, that's a big one, coming

**Danna:** Yeah.

**Megan J. McCrory:** like, the niche, and I feel like you're... You have a really interesting niche.

## Finding a Niche in Tech

**Megan J. McCrory:** and how did, how did you work yourself into the niche that you're in, into this kind of engineering leadership is very, very specific, and everybody says you need to have a specific niche. ~~And how d-~~ how did you go from the, the funnel to [00:12:00] are now?

**Ben Fox:** Yeah. So the first few years of coaching, 2016 through 2018, I went back to my program as a mentor coach

**Megan J. McCrory:** Hmm.

**Ben Fox:** 2018, which was pretty much keep doing what you're doing, teach what you're learning. There's leaders who have, have been in this world way longer, you're still learning from them.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** instead of paying for the program, it's, it's free, and you have a few people that are in the program now that you're gonna coach. So I was still learning and growing, um, how to coach, I was shit at building a business.

**Megan J. McCrory:** Yeah.

**Ben Fox:** Um, I was like, "I don't know how to market and brand myself, and I don't know what my niche is."

So ~~I was just, uh...~~ It was a scatter shot of like, let's just throw spaghetti at the wall, see what sticks.

**Megan J. McCrory:** Yeah.

**Ben Fox:** If people feel like they're vibing with what I'm saying and wanna

**Danna:** Hmm.

**Ben Fox:** for a few years,[00:13:00]

**Megan J. McCrory:** Okay.

**Ben Fox:** got so bad

**Danna:** Hmm.

**Ben Fox:** I had, uh, two credit cards that were about to be maxed out. I was living at home after, uh, ~~a br- ~~a bad breakup. I was engaged to be married. That ended.

**Danna:** Chip?

**Ben Fox:** I was in the dumps, and my then new girlfriend was like, "You need a job." And I was like,

**Danna:** Oh, no.

**Ben Fox:** "Uh,

**Danna:** Really?

**Ben Fox:** Yeah, you're right. Yeah, I need a job." and this is what- Eventually brought me to where I'm at now, but I saw that the coding boot camps here in New York

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** they called career coaches to help their students that transition into their first jobs as

**Danna:** Hmm. Hmm.

**Ben Fox:** apply. I got

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** and I loved it. I loved, one, just working with these people who put of their eggs in one basket.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** I worked with former [00:14:00] lawyers, teachers, restaurant workers, some who were in tech in different ways, to completely transform into software engineers.

**Megan J. McCrory:** Wow.

**Ben Fox:** like: I love the boldness. I love the promise that people are going after. This was dominance,

**Danna:** Hmm.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** possible. I saw people... one woman, ~~um,~~ was working in restaurants. She was in her late twenties. She went from that life to making six figures in her first job as a software engineer.

**Danna:** Wow.

**Ben Fox:** I was like that

**Megan J. McCrory:** That's cool.

**Ben Fox:** truly transformative.

**Danna:** Yeah.

**Ben Fox:** and I'll just also say that the-- I'm not a software engineer. I'm not a coder. I'm not-- I don't have, like, extreme technical prowess. I'm okay. And I saw that the people who were adept at that,

**Megan J. McCrory:** Mm-hmm. Hmm.

**Ben Fox:** there was a sympathetic thing going on where we both love solving problems. They love [00:15:00] solving, like, the technical stuff, and I love solving the emotional stuff.

**Danna:** Hmm.

**Ben Fox:** it just was a great fit.

**Megan J. McCrory:** Oh, cool.

So when did you get your

**Danna:** awesome.

## First Paying Clients

**Megan J. McCrory:** you exited your coaching career or your coaching program, certification program, when you said, okay, maybe this be a thing where I can actually a semi living at it or make a living at it. How long did that take you? And, you know, kinda what was the breakthrough moment for you to get that first paying client?

**Ben Fox:** Before my program started, I just put a call out to all the people I knew being like, "Hey, I'm learning about this new career ~~that I'm, I'm--~~ I wanna become a life coach. And if anyone wants some free coaching," no idea what that meant at the time, "let's

**Danna:** Yeah.

**Ben Fox:** So I had one person who didn't pay me, uh, which was great. ~~Um,~~ and I just tried [00:16:00] to listen, and I was like:

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** but let me see if I can help this person.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** ~~Uh,~~ so I'd already been in that mindset of, let's just try this thing out,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** need to get paid right away. ~~Um,~~ the program that I went through was like- should get paid at least something

**Megan J. McCrory:** Yeah.

**Ben Fox:** will, that will shift your relationship to doing this thing.

And I credit the program a lot for me think differently and not just having pro bono clients.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** it was within the first two months of the program that I had someone who

**Danna:** Hmm.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** a hundred fifty a month,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** you know, a first thing was like super significant.

**Danna:** Yeah.

**Ben Fox:** ~~Um, ~~part of my, my boldness is I just-- I really believe in myself. When I, I... When I have conviction over this is what I really want, like my heart, my intuition, my mind are all aligned on this thing, ~~um,~~ I go for it. So I didn't have any doubts that I could make it [00:17:00] work. ~~Um,~~ I think to my detriment at a certain point, because like I said, by twenty eighteen I was ~~two ma-~~ two cards maxed out,

**Danna:** Hmm.

**Ben Fox:** single, being like, "I don't know

**Megan J. McCrory:** Re-rethinking your whole life choices.

**Ben Fox:** Totally. but I think after getting that first paying client, I was like, "~~ Hell yeah,~~ let's keep going." Like, I

**Megan J. McCrory:** Yeah.

**Ben Fox:** in this way and,

**Megan J. McCrory:** Yeah.

**Ben Fox:** seen other people make this work. I think I can make it work too.

**Danna:** Yeah.

## Charging for Your Value

**Danna:** I mean, you touched something really interesting too, because you said, like, they kind of made you g- get paid,

**Ben Fox:** Yeah.

**Danna:** and I think it's really important because I noticed that for... Coaches have been coaches most of their lives. They have been trying to help ~~to~~ everyone most of their lives, and ~~not necessarily in,~~ not necessarily in a very co- very good coaching way, um, which is important 'cause then when you're getting paid, it's serious.

You need to really be, like, on key. But [00:18:00] also it changes your own relationship with it, and it shows you your own worth because it is time and energy that we have put into many, many other people that we didn't necessarily get any reward of any kind from. Maybe ~~they... It...~~ Our advice helped them or our support helped them, which was great,

**Megan J. McCrory:** Mm-hmm.

**Danna:** but I think it kind of diminishes your own value.

And when you get paid, it's kinda like, "Okay, I can do this," or, "I'm," you know, "I'm worth a certain amount. My time is worth something." And that's really something for a... someone who wants to become a coach to just kind of reflect on and be like, "How many people did I actually..." You know, "How, how did coaching come up in my life until today?"

That, A, I think tells you, like, am I going to enjoy it and be a good coach? Because if it's in you, if you're a real coach, it's like it's in your heart. It's in your DNA. Um, and that's not necessarily something that everyone can just learn. It's [00:19:00] very intuitive. It's very,

**Megan J. McCrory:** Mm-hmm.

**Danna:** at times. So yeah, it's stuff that you really need to know that you're...

you got in your pocket. So I don't know. I... Did I have a question in there? I have no idea, but just wanted to...

**Ben Fox:** and a follow-up thought if that's

**Megan J. McCrory:** Yeah, Ben. W- what, what are... W- we, we asked you on for your thoughts, so please.

**Ben Fox:** you. I just saw you were about to talk, Megan, and

**Megan J. McCrory:** No.

**Ben Fox:** of the thing.

**Danna:** Yeah.

**Ben Fox:** emblematic of what I think... I'm gonna use myself as an example. It's like, "Oh, but everyone else. Let me make sure are good and I'm listening to them," and, like,

**Megan J. McCrory:** Yeah.

**Ben Fox:** something you were saying, Danna, made me think about how the coaches I've met or people who want to be coaches, part of the challenge is they think, " Isn't everyone like that?

**Danna:** Mm-hmm.

**Ben Fox:** like, listen at that level and, like, care in that way?" And it's like, absolutely not.

**Danna:** No.

**Megan J. McCrory:** No.

**Ben Fox:** have something [00:20:00] literally transforms people's...

the rest of their lives.

**Danna:** Mm-hmm.

**Ben Fox:** Like, they are not the same by meeting you. It's kinda like you've seen Wicked,

**Megan J. McCrory:** Yeah.

**Ben Fox:** I'm

**Danna:** No spoiler alerts. I have not seen it yet.

**Megan J. McCrory:** Danna.

**Ben Fox:** just

**Danna:** want to.

**Ben Fox:** you,

**Danna:** Yeah.

**Megan J. McCrory:** Yeah.

**Ben Fox:** It's good.

**Danna:** I'll, I'll watch it tonight.

**Ben Fox:** better. I'm like a different

**Danna:** Yeah.

**Megan J. McCrory:** Yeah.

**Ben Fox:** rare. That does not exist in everybody.

**Danna:** Yeah.

**Ben Fox:** have a gift.

**Megan J. McCrory:** Okay.

## Marketing Mindset Shift

**Megan J. McCrory:** I don't, I don't wanna be Debbie Downer, but l- I, I wanna go back to marketing and business. I know we're on our little high of we're all amazing people and we love to be around each other, the questions that people have is, you know, you mentioned it, Ben.

You're like,

**Ben Fox:** Yeah.

**Megan J. McCrory:** sucks."

**Ben Fox:** Hmm.

**Megan J. McCrory:** this way of being able to sell your services, AKA sell your soul, right? [00:21:00] Because that's what it feels like. You're selling little bits of you, to other people in a nice way, but you still have to sell yourself, and if somebody rejects you, the world has come crashing down for the next hour or day because somebody has rejected your offer and they don't wanna work with you. So what is, like, the biggest marketing belief that has kind of shifted over time for you that you're now like, "This is the way I approach marketing and how I sell my business"?

## LinkedIn Cold Outreach System

**Ben Fox:** I cold outreach 15 people every day on LinkedIn.

**Megan J. McCrory:** Wow.

**Danna:** Yeah. You're amazing.

**Ben Fox:** Friday.

**Megan J. McCrory:** Like, what do you Google? Like, how do you search in LinkedIn to find the people that you're cold calling?

**Ben Fox:** I have received some training on this. I've been working with, like, a business coach, a LinkedIn business coach. Super

**Megan J. McCrory:** Okay.

**Ben Fox:** so one of the- piece of advice was who are the people on LinkedIn right now

**Megan J. McCrory:** Uh-huh.

**Ben Fox:** to the audience that you wanna serve?

**Megan J. McCrory:** Ooh.

**Ben Fox:** And start following them, commenting on [00:22:00] their posts, see

**Megan J. McCrory:** Uh-huh.

**Ben Fox:** their posts, and those are the people, 'cause they're active on LinkedIn. If they

**Megan J. McCrory:** Yeah.

**Ben Fox:** your ideal, ~~um,~~ client profile, your ICP,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** are the people to be adding, and to do it in a way that's not like, "Hey, I'm a coach, come work with me,"

**Megan J. McCrory:** Right.

**Ben Fox:** about on LinkedIn. If that's of interest to you, I'd love to connect." That's kind of like the first message I send

**Megan J. McCrory:** So, so you're not really connecting with prospective clients, but people who have the prospective clients as an audience? Or you're also doing... Okay.

**Ben Fox:** Yeah, I'll connect with the people who have that audience, and

**Megan J. McCrory:** Uh-huh.

**Ben Fox:** audience I'm finding who are, who

**Megan J. McCrory:** Who are...

**Ben Fox:** my type of client profile that I'm

**Megan J. McCrory:** Right.

**Ben Fox:** people, 15 of them every day.

**Megan J. McCrory:** day. right.

**Danna:** work.

**Ben Fox:** It can be. And it's gotten way easier.

**Danna:** Yeah, I'm sure.

**Ben Fox:** of it is I know who I wanna serve and why. [00:23:00] Like,

**Megan J. McCrory:** Mm-hmm. Yeah.

## Handling Replies and Serendipity

**Ben Fox:** I can help a lot of these people, and the, the really beautiful thing that's been happening a lot recently So, you know, not everyone responds. Some people are like, "No, thanks." I'm

**Megan J. McCrory:** Yeah.

**Ben Fox:** cool." Some people get a little testy, and that doesn't feel great, but

**Danna:** Yeah.

**Ben Fox:** there are these other people who... This just happened last week. One of the people I reached out to was like, "Whoa, this is, kinda strange. Like, I was just talking to my wife and my dad about, potentially leaving to be an entrepreneur again, and then who lands in my inbox but

**Danna:** All right. Stars align.

**Ben Fox:** "Yeah, I've prepared for this type of thing to happen," but when it does, it's like, "This is so

**Megan J. McCrory:** Yeah. And yeah, and it's kind of the natural algorithm, if you will, because there's nothing bringing you together other than your hard work at looking for people in this area.

## Why One Platform Wins

**Megan J. McCrory:** Do you do a lot of social media marketing on any [00:24:00] other platform or do you primarily play in LinkedIn?

**Ben Fox:** It's just LinkedIn. You know, I bill myself as a career coach.

**Megan J. McCrory:** Yeah.

**Ben Fox:** people think about their careers. That's where folks go.

**Megan J. McCrory:** Yeah.

**Ben Fox:** Um, when I... I'm, I'm back full time in my business just under a year.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** last June is when I was like, "I'm full-time entrepreneur again." in 2025, with a couple different coaches who ran group coaching programs

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** get crystal clear on who am I helping and why and how do I market this? The first thing I tried out with a coach Under his advice, was being, uh, omnipresent, like omnichannel.

**Megan J. McCrory:** Ugh.

**Ben Fox:** So I got like a TikTok. I got... I did all the things every day, and I was miserable 'cause I

**Megan J. McCrory:** Yeah.

**Ben Fox:** isn't me." And when I moved it to just one platform, uh, the end of last year, I was way

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** more manageable. I'm a [00:25:00] solopreneur. I don't have, I don't have a VA, virtual assistant. I don't

**Megan J. McCrory:** Yeah.

**Ben Fox:** for me yet. Um, so I was like, "Okay, whatever I decide to do,

**Megan J. McCrory:** Yeah.

**Ben Fox:** has to be sustainable."

**Megan J. McCrory:** Yeah. Yeah. Okay, that's good.

## Validate Offer Before Branding

**Megan J. McCrory:** Yeah, because I feel like that's a definitely people... First of all, I think that new coaches don't necessarily validate themselves, validate their offering, ~~um,~~ and they just start going out there, and I feel like that's a... It's something that's hard to do because you think you know what your client needs, but you haven't necessarily validated that as a, as an offering. I think doing all this testing, like even before you have a website, even before you have a logo, even before you have an official name, going back to those basics and just finding people to coach for a small monetary value because I think we all also know, we didn't talk about it yet, but having somebody pay for coaching also changes their [00:26:00] mindset about being present and, ~~um,~~ there for, you know, open to the coaching because they're paying for it, even if it is a small amount. but then a lot of new coaches just hop right into trying to build this brand, yeah, like you said, 15 different social media platforms, then they're like, "Well, what do I talk about? I've got content for like three weeks." And that's it, 'cause I don't know what to talk about. Well, if you coached more, then you would h- you would know what people are asking and what people are talking about, and then you could go to that platform and say, "Hey, I've had this situation.

This is what this person was struggling with. This is how we worked on it," and giving an example. ~~Um,~~ and D- Danna and I recently... Actually, we're still publishing the, the episode. We thought, "Okay, how do we show like, in action?" Because that's also something a lot of people don't understand. What does a h- what does a health coach do? so on our sister channel, Self-Work and Healthy, we actually have ~~live co- well, not li- you know,~~ [00:27:00] coaching calls between Danna ~~and a coa- and a, ~~and a client for three months, every two weeks. Got together and they agreed... You know what I mean? But it was more like, how do we, as Danna and I, how do we demonstrate what a coach does and, uh, what, what they do, and how it's different?

Because we did two different people at the same time and, you know, in the same time period. Vastly different issues, even though on paper they look very

**Danna:** The same.

**Megan J. McCrory:** same age, same issues with eating and sleeping, and so on. But you listen to the conversations, and it's two,

**Danna:** and day. Yeah.

**Megan J. McCrory:** And then we have on this channel, Becoming a Health Coach, we have, like, Danna and I's, like, reaction to how that coaching session went. all of this is information that we said, "Okay, how do we generate something that would be interesting to someone who might be, ~~might be~~ interested in health coaching but they're... don't understand what's going on?" And, you know, this is kind [00:28:00] of part of our marketing, part of how, how can we, how can we find new clients? Well, we're finding new clients by demonstrating how this process works. That was the way we said, "That's gonna be the most fun for us, sustainable, ~~uh,~~ interesting for our listeners." Um, will it be for everybody? No. Do we have a huge audience? No, but our audience is growing because we're consistent. That's

**Danna:** Hmm.

**Megan J. McCrory:** with marketing. You've gotta be there. You gotta be consistent. But it's so much easier to be consistent in one platform, right? Like, if you... And then you become that trusted voice.

~~Um,~~ so I think that's... I, it, it's one of the hardest things. Everybody knows it's hard, but you don't realize how hard it is until you actually have to do it, and then you're like, "God, this is really hard." And that's when you know how much you wanna be a coach or not.

**Danna:** Yeah,

**Ben Fox:** Yep.

**Danna:** by not giving up and texting 15 freaking people a day, which is amazing.

**Megan J. McCrory:** is meant to be an entrepreneur,

## Rejection Rates and Funnels

**Danna:** No, and, [00:29:00] and Ben, I would love for you to share because I, I think, you know, a lot of people will hear that and go like, "Okay, that's my formula. I need to contact 15 people a day. I can hopefully be as... You know, I'll-- This is what I'll do."

I-- There's so much I wanna say here, but can you please explain how many reject- like heartbreaking rejections ~~and like assholey... Sorry, that's not a good word for this, uh, podcast. Uh, and,~~ and rude r- you know, replies you get that, you know, if you're ultra-sensitive would keep you up at night, and what percentage actually is...

becomes a client? Because I think that's really important. You will get your heart broken every single day numerous times. Am I wrong?

**Ben Fox:** happened.

**Danna:** Yeah.

**Ben Fox:** I, I mean, it's been less than that for me, thank God. It's not every day.

**Danna:** Good.

**Ben Fox:** person. A lot of this is, like, things that I've learned as marketing or branding 101.

**Danna:** Hmm.

**Ben Fox:** a funnel.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** need people at the top of your fun- you need a, a lot of people

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** at the top of your [00:30:00] funnel, and the more in depth you go with them, the less people that get to the bottom and actually hire you

**Danna:** Right.

**Ben Fox:** documented.

This is how it works for every business.

**Megan J. McCrory:** Yeah.

**Ben Fox:** gonna make everyone a client, and good. They

**Danna:** Hmm.

**Ben Fox:** your client.

**Danna:** True.

**Ben Fox:** I was thinking about it. I think in the past year and a half, I've probably talked to 300 or so new people.

**Danna:** Hmm.

**Ben Fox:** That... Or something like that. could probably do the math and look at the spreadsheets that I have to

**Danna:** Sure.

**Ben Fox:** maybe 10%, maybe a little bit less, probably a little less than 10% are clients or close to being clients.

**Megan J. McCrory:** Yeah.

**Ben Fox:** It's not a huge number,

**Megan J. McCrory:** No, but that's st-

**Ben Fox:** reps.

**Megan J. McCrory:** that's

**Danna:** That's good, though.

**Megan J. McCrory:** though, actually. The conversion rate, right? That's what it's called, the conversion rate from

**Danna:** Yeah.

**Megan J. McCrory:** interaction to the point where they're paying for something. And I think most times the conversion [00:31:00] rates for things are like two or three percent, so I think anything above five is amazing.

**Danna:** which is why I was saying, you know, this... A-and it is because you're so consistent in approaching 50 people, you know, you're just growing that audience and that number, and that also, in fact, grows the percentage because you're contacting people. You're actually having a conversation with them, which is very important, and I think it's something that a lot of, coaches to be...

I think it's very sc-- it's a very scary space.

**Ben Fox:** Yeah.

**Danna:** or to col-- like, to just kind of approach a stranger and be like, "How do I tell this person that I can help them?" And realize if they're a potential client is a very, very scary space.

**Megan J. McCrory:** Mm-hmm.

**Danna:** But as soon as you do the, the first time, the second time is a little bit easier.

And then the third time, you might get a, someone rejecting you not in a nice way, and that might set you back. And then you're g- you're like, "All right. Uh, now I'm ready again." And so it's such a, it's a, such an emotional process, but it's a process that you have to go through if you wanna be a coach, I think.[00:32:00]

**Megan J. McCrory:** Right.

## Who Not How Learning

**Ben Fox:** a lot of us also have this mindset of: How do I do this?

**Danna:** Hmm.

**Ben Fox:** it's based on this book, "Who Not How," that I read recently,

**Megan J. McCrory:** Okay.

**Ben Fox:** Benjamin Hardy. idea that we're asking the wrong question. It's not, "How do I do this?" It's, "Who can help me do this?"

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** hi- I hired lot of different whos that taught me, how do you reach out effectively on LinkedIn? What's the type of content you should be sharing? How do you figure out your niche? How do you tell your story? Like, I had to learn all these things

**Megan J. McCrory:** Right.

**Ben Fox:** entrepreneurship. Even though I've been coaching for 10 years, to reinvent myself as a business,

pains

**Megan J. McCrory:** Yeah.

**Ben Fox:** a ton of joy 'cause I love

**Danna:** Hmm.

**Ben Fox:** do.

**Danna:** Mm-hmm.

**Megan J. McCrory:** But it sounds like to me that, you know, we, we ta- we, we covered certification already, and choosing a certification [00:33:00] program to become a coach is one thing, and I think a lot of people spend a lot of time figuring that out. Well, Danna didn't. I- we already had this conversation. Danna was like, "Oh, that's the one I'm gonna do," click, purchase.

**Danna:** Oh, yeah. The-- But that's-- I'm, I'm like that with everything.

**Megan J. McCrory:** Anyway, but my point is, is that, you know, I think lot of these coaching schools now offer a secondary package on how to do business and how to set yourself up. But, you know, maybe they're not the best ones to be showing you how to do that, and I think what you said, Ben, is equally important, is to have, as part of your plan to become a coach, is to say, "Okay, I'm gonna learn how to coach, but I'm also...

I also need to invest time and energy in learning how to

**Danna:** Market.

**Megan J. McCrory:** sales and marketing." And you can do that on your own. There are tons of videos out there. There's tons of advice out there. But I think the, the nice part about having either a business coach [00:34:00] or a some kind of class or, or training that you take Is that you have to show up for that.

And if you just say, "I'm gonna rely on YouTube University to teach me how to do my marketing," you can, but ~~there is a lot of shit out there. Sorry.~~ There's a lot of not good information out there on, you know, that not validated information, and you have to kind of sift through that stuff. And also, that puts you into that loop of, "Well, I'll just study for another month how to do this

**Danna:** Mm. Mm.

**Megan J. McCrory:** which is then the death of your business because you'll never start, ~~um, when you're...~~

~~You know,~~ so there's like that balance of knowing enough, just doing something, but then making sure that you keep that learning going. I think you mentioned that already, Ben. You know, you just have to keep learning as a coach how to do these business sides of things.

## Contract Coaching Tradeoffs

**Megan J. McCrory:** And we didn't talk about it yet, but you did work for companies where you were just the coach and you showed up.

Could you just talk a little bit about how that experience is? Because I feel like a lot [00:35:00] of coaches just want that. ~~And how... You know,~~ is it easy to get that kind of job? It feels like it should be easy if you've already coached, maybe not so much because there's so many coaches that wanna do that. Is it overpopulated?

**Ben Fox:** I'm not sure the current state of it. There seemed to just be more and more of those companies

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** as I was looking for that type of work. I've worked for other companies as a contractor since twenty twenty until last year. there were, I think, four that I've worked with in total. I think it was-- It wasn't so hard for me in that it wasn't necessarily something I needed.

I wasn't like, " I'm looking for this a hundred percent." I, reached out to by Maven Clinic in twenty twenty When I was fully employed, "Yeah, let me try this out on the side. That'd be cool." ~~Um,~~ I think it can be challenging. when I left my last full-time role October of twenty twenty-two, [00:36:00] ha- I knew, okay, let's build a bridge by looking for contracting roles because I'm getting a taste of... It was a startup, but I'm getting a taste of, like, corporate America or working as an employee isn't really for me, and something that I've thought, but that kinda solidified it. So finding contract roles, I found one company that I was interviewing with, it's called Happen to Your Career, I was like, "Amazing.

Okay, I get to have full-time freedom, like, I get to set my schedule, I get to say how many people I'm gonna work with, the clients are gonna show up who are possibly a better match than other people

**Megan J. McCrory:** Mm, mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.

**Ben Fox:** And I did that for two and a half years with that company. But a couple things were really nagging at me.

One was, oh, I really don't have control over who I end up working with.

**Megan J. McCrory:** [00:37:00] Hmm.

**Ben Fox:** no at that company. At Maven Clinic, people just, like, signed up for a slot, so I, had to take anyone. so I met a lot of different people, which was great. Didn't have a lot of control over that. And I also... The only way to increase my income was by working more hours. Couldn't increase the rate, really. I did a little bit. I asked for an increase, but, uh, it didn't go up significantly. to myself, " I could make a lot more if I controlled,

all of this."

**Megan J. McCrory:** Yeah.

**Ben Fox:** the case.

**Megan J. McCrory:** Yeah. that's the balance, right? Exactly.

## Current Offers and Community

**Megan J. McCrory:** You got a lot more work to do, So do you normally work with one-on-one clients? Or what, what is your current offering, let's put it this way?

**Ben Fox:** right now, I work... And I've, I've found that I love working one-on-one with people. I've done some group work throughout my career, but I keep coming back to one-on-one being where I thrive, feel like I [00:38:00] make the biggest impact. I love it the most.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** so my current offering is a, a four-month package

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** I work with people an hour each week. Um, there's and things I have them do in between. A lot of people feel like they're bothering me if they text or email outside of session, and I'm like, "Please bother me

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** help you." And, uh, my boundaries are really clear. If you're gonna text me on Saturday night- I'll see it.

I'll be super happy that you messaged me. Probably not gonna respond until at the earliest Sunday afternoon, but I'll have seen it. And if it's an emergency, I'm happy to talk to you. Um, so that's kind of like the format of the work I do with people.

**Megan J. McCrory:** Yeah.

**Ben Fox:** Um, I also started a few months ago running a free group

**Megan J. McCrory:** Okay.

**Ben Fox:** previous clients, current clients, and people who might be interested, I have an hour session every [00:39:00] month, different theme, different topic.

Sometimes I have a speaker,

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** breakout rooms, because what I do wanna build is a community

**Megan J. McCrory:** Yeah.

**Ben Fox:** of great people who maybe hire each other or build businesses together or be like, "Hey,

**Megan J. McCrory:** Yeah.

**Ben Fox:** a job on my team. You seem awesome," all vetted by me.

so that's something I'm creating now and

**Danna:** Amazing.

**Megan J. McCrory:** Yeah.

## Do You Really Want Coaching

**Danna:** Ben, I have a question for you. If someone comes up to you now and tells you, " Ben, I think I wanna be a coach," what's the one advice, just one advice that you would give that person? It could be within the business, or it could be about specifically about coaching, just the one first thing that jumps into your head.

**Ben Fox:** This might be a frustrating coach answer, but it's what came to my head. It's like, how do you know that you wanna be a coach?

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** Part of why I would ask that person that question

**Megan J. McCrory:** [00:40:00] Mm-hmm.

**Ben Fox:** the only thing-- or the thing that got me through the ups and downs of the past ten years was this internal resolve.

I'm, intrinsically motivated to do this work.

**Megan J. McCrory:** Mm-hmm. Mm-hmm.

**Ben Fox:** love it. I would do it for free if, if I could be

**Megan J. McCrory:** Independently, yeah. Independently wealthy.

**Danna:** Yeah.

**Ben Fox:** outcome. I w- I would be happy to, like, charge very little. It wouldn't matter to me 'cause I just have a lot of fun

**Danna:** Hmm.

**Ben Fox:** that way, it's gonna be really hard go through these different, stages of becoming a coach.

It

**Danna:** Hmm.

**Ben Fox:** my engineering clients too. I'm like, "If you really don't wanna be doing this work, probably already seen that you're miserable because of that,

**Danna:** Right.

**Ben Fox:** stay as an engineer in this huge shakeup moment."

**Danna:** Yeah.

**Megan J. McCrory:** You know, that's interesting because after... So I did my health coaching in [00:41:00] 2018. Uh, I continued to work for my job, at my corporate job until beginning of 2022, and then I quit, and then I wanted to try to make it as a health coach. And I quickly figured out that I did not have the patience to tell pe- to teach people what health coaching was. And then also, and I also have ADHD, so I had like 15 business ideas at the same time and was trying to do seven of them, and every week had seven new ones, and that's not a way to approach a business. ~~Um,~~ and I realize that now. And I was like, "Oh, that's a good learning." Megan had never been not... I had been, I'd been in some kind of employment since I was like 15, at the gas station, right?

**Ben Fox:** Yeah.

**Megan J. McCrory:** no idea how to work for myself And then I quickly realized that, oh, I actually don't like working for myself. I don't like being a solo entrepreneur. I love working with people. And I understand that, that if I was coaching people, I'd be working with people, but that's not what I'm talking about. [00:42:00] I'm talking about, like, building something with somebody else.

**Danna:** Yeah.

**Megan J. McCrory:** Network, because now I get to work with a bunch of podcast hosts, helping them do their vision. But my point is, and I am getting to a point, Danna, I can see your eyes. my point is, is that I know I'm a coach because I've said I can coach in any situation, and that's gonna make

**Danna:** Hmm.

**Megan J. McCrory:** a podcast, how to start a podcast, how to monetize their podc- You know what I mean? Like, and I've realized that even if I'm not making any money at it, I enjoy doing it. And so... And I also enjoy coaching in other aspects, and I realize that I don't have to say this all or nothing, that if I'm not a health coach, that I'm not a coach.

**Danna:** Hmm.

**Megan J. McCrory:** it's just like you said at the beginning, Ben, it's just, like, you know, in you to be this coach. And I resolved myself going, "Well, I can be a coach in any situation." So I

**Danna:** Yeah.

**Megan J. McCrory:** encourage [00:43:00] people who wanna be a coach that you can be a coach at your corporate job. You know? And you can be a coach at your school.

You can be a coach, your church. You know? I mean, there are so many opportunities to stretch and flex the coaching muscle and support people. You don't necessarily need to try to run a business if you're not business-minded. And you can still get that satisfaction. You can still support your family financially with a full-time position. And I was lucky enough to experience that in my corporate world. They knew I was coaching. I had to announce that I was doing this. And then I said, "Could I do these things on lunchtime? ~~Could I have... ~~Could I hold a meditation, ~~uh,~~ thing at lunchtime? Could I do these things?" And they're like, "Yes, please do that.

I mean, it's your own time, it's your own free will, ~~and it's..." ~~they were supportive of letting me do that. And I thought, "You know, that is a great place to be, where I can start to learn how to do these things, but still have my full-time income." And [00:44:00] that's, again, one of those things, think before you do the nuclear option of just quitting.

**Danna:** Yeah.

**Megan J. McCrory:** know that you, you have a, you have a roadmap and a, and a plan for people who wanna quit their toxic jobs, and I think that's another point that we probably won't get into today, but we'll definitely leave some links to these kind of how to quit your toxic job, but doing it in the right way. And becoming a coach is one of the reasons people, a lot of people quit. They're just

**Danna:** Mm.

**Megan J. McCrory:** up with this. I wanna help people, and this is the only way I know how to do it." And I think expanding people's minds to say that's not the only way, but it is one way. And

**Ben Fox:** Yeah. Yeah, I love what you said about there's all these areas in your life that you can coach right now.

Why not start there? Something that I harp on with everyone is please experiment

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** you commit. A lot of people will come and be like, "Oh, but I need to go back to school and get this certification and do that."

I'm like, [00:45:00] "That's not necessarily true.

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** true, be because you did the work beforehand to know that that's what you should be doing."

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** Like you also said, you don't need to be an entrepreneur coach.

**Megan J. McCrory:** Right.

**Ben Fox:** among many, many that might fit for you. I grew up in an entrepreneurial household.

My dad's a serial entrepreneur. mom was an art dealer, an actress. Like, that's what I saw growing up. I,

**Danna:** Mm. Yeah.

**Ben Fox:** raised to like be a nine-to-fiver

**Megan J. McCrory:** Yeah.

**Ben Fox:** so it works for me.

**Megan J. McCrory:** Yeah. Yeah, neither was Danna. Danna, you're... Well, I don't know about your parents, but Danna's

**Danna:** Yeah.

**Megan J. McCrory:** either.

**Danna:** My mom-- No, my mom is a serial entrepreneur as well, and I was always, I mean, like, since...

**Megan J. McCrory:** Yeah.

**Danna:** I remember myself at, like, middle school, like, taking all of the... My mom worked at a pharmacy, and she got little samples of perfumes, and I went to school with these samples that I got for free and tried to sell it to kids so yes, I definitely have [00:46:00] that in my blood,

**Megan J. McCrory:** But Danna, you're also a hustler. You know, we talked,

**Danna:** Yeah.

**Megan J. McCrory:** your coaching journey, but you were fully supporting your

**Danna:** Hmm. Yeah.

**Megan J. McCrory:** how many, how mu- how long, but so it is possible. Everything is possible, and

**Danna:** Everything's possible.

**Megan J. McCrory:** maybe the last words here are also do not compare yourself to any other coach.

**Danna:** Yeah.

**Megan J. McCrory:** journey. take advice, take a- initiative, take, uh, inspiration from other people, but please don't compare yourself

**Danna:** No.

**Megan J. McCrory:** to Ben, who's been doing it for 10 years, or Danna or myself. You know, just find your own journey. Compare yourself to yourself six months ago.

See how far you've come, and, and keep going. So, I think we're almost done for today ~~in terms of this.~~ I feel this was a really great conversation. We need to find a lot more coaches, Danna. This was a

**Danna:** Yeah.

## Myths Busted and Farewell

**Megan J. McCrory:** Uh, so but I wanna know, Ben, the last question is, what's the biggest myth [00:47:00] about coaching that you thought you knew that you kind of busted for yourself?

**Ben Fox:** it goes back to the beginning of our conversation that to be a coach, you need expertise in X, Y, or Z

**Megan J. McCrory:** Mm-hmm.

**Ben Fox:** good at it.

Super helpful if that's what you really wanna focus on. but what I found was the skills of being a really solid coach are industry and, and experience agnostic.

**Megan J. McCrory:** Yeah.

**Ben Fox:** They can be super helpful, but if you, as we've been harping on this whole time, if it's in your soul, in your gut that this is your DNA, this is how you wanna help people, can help people. And you can figure out how to do it in a way that, that lines up with your values and how you're gonna be most effective. But I've been coaching... I started when I was 25. Like, I was helping... There was one client I worked with who was, uh, owned a [00:48:00] nonprofit. She was in her 70s, and I worked with her

**Danna:** Hmm. Amazing. Yeah. ~~Yeah. I mean-- Oh, I was gonna say something and I totally forgot. Just 'cause you muted and then the background noise like... I was like, "Oh, man." Um, never mind. Go~~

**Megan J. McCrory:** ~~Okay. ~~thanks Ben for, for joining us today. We really appreciate you. We're gonna have all your links to how to find you. So obviously Ben plays on LinkedIn, so if you have a question, it sounds like he'll be willing to answer and help you out. So feel free to connect with him on LinkedIn. And yeah, thanks.

Thanks for being here.

**Ben Fox:** Thanks for having me. And just real quick, benfoxcoaching.com if you wanna

**Megan J. McCrory:** Oh,

**Ben Fox:** about me.

**Megan J. McCrory:** there

**Danna:** Just that easy.

**Megan J. McCrory:** simple. All

**Danna:** Unlike, unlike mine. Okay.

**Megan J. McCrory:** Bye. ~~All right. Okay~~