Market Saturation: Does That Mean You Have to Lower Your Coaching Prices?

During a recent keynote with coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to."

It's a question a lot of coaches are asking themselves. But lowering your prices isn't a neutral move. It changes the clients you attract, the work you do day to day and how many people you need to hit the same revenue goals.

Before you drop your prices, it's worth understanding what a saturated market does to pricing — because it's not what most coaches assume.

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