June 16, 2026

Pricing When Clients Are Struggling: Should You Lower Your Prices?

Pricing When Clients Are Struggling: Should You Lower Your Prices?

Pricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at what's being asked, what dropping your price costs you, and why holding steady isn't as unfair as it feels.

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00:00 - Untitled

00:45 - Should You Lower Prices

02:32 - Why Value Hasn’t Changed

04:33 - The Hidden Cost of Discounts

07:34 - Use the Price Value Scale

09:45 - Serve More Without Cutting