What affects the prices you choose? It may not be what you think it is. There are many things that influence the prices we select. Sometimes they are obvious and/or intentional. Yet, some of the most influential aspects are those that are happening at a subconscious level. That's what we're…
Sales funnels are a useful and an effective tool with which to engage customers and build business. They can also be totally ineffective and take a lot of your time to build. This week's special guest, Nadine Bdil is a Funnel Flow Architect & Growth consultant. She helps entrepreneurs to…
In this week's episode we'll take a look at the things businesses do that lead to pricing being wrong. Over the years I've seen a lot of the "bad" pricing habits that people have. I wanted to share some of them with you in this episode so you can have…
In this episode of Live with the Pricing Lady we're going to talk about how to help customers to answer their number 1 question "What's In It For Me?" Do you remember that commercial from the 80s "Where's the Beef?" Think of your customers in a similar context, every question…
In this episode I share with you the things to consider when you're deciding whether or not to post prices on your website. It's a solocast this week. Enjoy! #thepricinglady #smallbusinesses Book a discovery call. https://janeneliston.com/discoverycall
What's your body telling your customers? Sales is a critical function in any business and delivering your price is one key aspect to success. But what if your body is delivering messages that don't match your words? This week on Live with the Pricing Lady I've got special guest Marcus…
Freebies are everywhere, but should they be? Of course as a consumer we enjoy getting free stuff but stop for a moment and think about what you do with most of what you get free of charge. Whether it's information, products, or services I would say that most of the…
This week on Live with the Pricing Lady... Your pricing questions get answered. Yes - we're going to do a bit of Q&A. Have you got a burning question? Did you run into trouble with something in your pricing recently? Or maybe you have the same struggle each time. I…
Should I offer packages or not? What's best for my business and why? These are some of the questions this weeks guest has for me on the show. We're going to do some live coaching on this. Grab a cup of your favorite beverage and join us on Thursday at…
Can heartfelt selling and a robust pricing strategy go hand-in-hand? The answer is a resounding "YES!" This week on Live with the Pricing Lady I'm pleased to have Dr. Shirlene Reeves an expert in Heartfelt Selling. Shirlene was awarded the Exceptional Woman of Excellence 2019 by the Women's Economic Forum.…
Prices Talk. Do you know what yours are saying? This week on Live with the Pricing Lady I'd like to talk about the things that prices communicate. This often ignored side of pricing can be sabotaging your pricing efforts in the background. Businesses need to be deliberate in the messages…
The biggest thing in your way, is you. That's a pretty bold statement I agree. However most of us realize that sometimes it's the total truth. When it comes to pricing or money, success and wealth in your business it's no different. If you've ever felt that the reason you're…
The number one mistake businesses make with their pricing is: ...not understanding the customer. This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assumptions about customers. This makes it very difficult to find prices that fit customers. Typically companies end…
Is pricing affected by the business model? The short answer...yes. You'll have to watch the show this week to find out more and to understand how it might impact pricing in your business. This week I'm thrilled to have Selina Man Karlsson on the show and we're going to talk…
Ladies and Gentlemen you're in for a treat this week. I'm so excited to have the lovely Sujitha Miranda on my show. On Friday, I will be traveling to Sri Lanka where next week Sujitha, Femke (another colleague from Basel) and I will be running an Entrepreneurship Bootcamp with local…
This week I'm pleased to have Danna Levy Hoffmann on the show. She's the founder of Organilicious and a Health & Lifestlye Coach. She's a passionate public speaker, a Jamie Oliver ambassador, and a self proclaimed health freak, who is helping men and women everywhere embrace new levels of healthy…
Wonder how to price a product? So does my guest on this week's Live with the Pricing Lady, Yasmine Ghoraschi, the Founder of Shoushou Kids and Inventor of the Shoushou Holder. Yasmine demonstrates from first-hand experience that “Necessity is the mother of invention.” Motherhood has shown her many challenges, given…
"My total revenue depends on what I charge." That's the biggest pricing learning of this week's guest on Live with the Pricing Lady. Cècile Bastien-Remy is a Public Speaking Jedi, giving the force to Senior Executives with their presentation skills to foster their success. She's also a keynote speaker on…
Join me this week on Live with the Pricing Lady and guest Money Karma expert Abby Rohrer. Healing is her passion and purpose. She's a Master Healer, Karma and Anxiety Expert with her own healing technology. She works with business owners/entrepreneurs to free them from money, sales, and success karma,…
This week on Live with the Pricing Lady I have Business & Communication Coach Melitta Campbell. Melitta has a passion for helping women confidently build a business they love. She'll be sharing her own pricing journey from the past 11 years of running her businesses. From learning the perils of…
How She Got There - A Journey to Better Pricing This week on Live with the Pricing Lady I'll have special guest Esther Bürki founder of Swiss Made Story. She's an International Book Writing Expert and published Children's Book Author. Her mission is to inspire others to write their story…
Live with the Pricing Lady and guest Cibele Moraes. In this episode we'll do some live coaching. Cibele is starting a business in Switzerland to provide childcare services for event planners. We'll look at how to package and price her offer for the right target audience. Check out the Pricing…
In this 25th episode of Live with the Pricing Lady we take a look at what to consider if you're thinking about lowering your prices due to Covid-19. Many peoples instinct is to reduce prices to hold on to business. However reacting in this way without thinking through what it…
Live with the Pricing Lady and my guest Jessica J. Lockhart - we look at How to Price Internationally. In spite of the technical problem with the video feed, you can still hear the full conversation. Grab a cup of tea or coffee and listen in. Check out the Pricing…