Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It’s your choice…
Very often clients come to me and have very low prices. They've underpriced themselves to the extent it's nearly impossible to have a thriving business. The math just doesn't add up. When we start talking about their pricing and where they want to go they often respond with "I want…
Sometimes (and we've certainly seen it this year) the market changes and when it does it's always necessary to ask yourself, should my prices also change? This week on Live with the Pricing Lady, I've got special guest David Franzen. He's the co-founder and CEO of Nocto. Nocto is a…
Feeling confident in all aspects of you pricing is critical to success and handling pricing with more ease. Too many small businesses feel not just a lack of confidence but at odds with their pricing - they are in a battle with it. In order for your business to succeed…
I get it. We all want to serve as many people as possible. Often we feel that if we narrow the customers we're targeting down too much we'll not do enough business. Reality is that in doing that we make pricing much more complicated than it needs to be. My…
The price is important. How you communicate around that price can be even more important. What you say DEFINITELY affects what customers are willing to pay. This week on Live with the Pricing Lady we're going to take a closer look at how the language we use can affect a…
One comment that nearly every guest on the show has shared with me is that when they started out they underpriced themselves. Usually this is a result of undervaluing what you offer. This shows up in many ways and the first step to correcting the problem is identifying that there…
If your written offers look like an invoice, you're not doing it right. Seriously too often client show me their written offers and my heart breaks. They've missed opportunity show the customers what it's like to work with them. It's ok. If this is you, you're in the right place.…
Fair Pay, Is Fair Play. What a fantastic statement. How does it play out in the real world? What can it mean in terms of a pricing strategy? Many businesses in recent years have used pricing as a cornerstone of their brand. For example some have used price transparency as…
Pricing can be a challenge in normal times but when things get uncertain our instinct is to react (while intentions are good) and the results can have a long term negative impact. That's why it's so important to step back and understand what not to do and what to do…
Do you flinch when asked how much you charge? If so, you suffer from "the pricing flinch". It's that moment of panic you feel when it comes to pricing. Especially when customers ask you what you charge or when you think about them asking and it fills you with anxiety.…
There are many things that affect pricing in business customers, the marketplace, your business objectives, your cost basis, etc. For small businesses nothing else can get in the way of your pricing efforts like a lack of confidence. Often it is what's holding people back the most - that's why…
The packaging impacts the pricing. Packaging and pricing go hand-in-hand - because how you package it up can change the value (or the value perception). When you achieve the right packaging you're aligned with what customers want and need - leading to capturing better prices for your offers. And...when you…
There's a major global trend underway to live more sustainably. It's still very much in it's infancy and yet it's constantly gaining more and more popularity as minds shift and businesses find new ways to do things in the world. But what is the value of ethically produced goods? That…
You can learn a lot from interviewing; from simply listening to people. This week on Live with the Pricing Lady I've got special guest Heather Legge. Heather is the founder of Envision Success Inc and author of "Lead With Moxie: Surprising Ways Women Are Creating More Success in Business." To…
How does pricing affect your visibility? That's a great question and the topic of this week's show. Thursday at 16.00 Central European Time I'll be joined by special guest Amanda Berlin. After more than a decade in the New York City public relations world Amanda now uses her pitch powers…
What affects the prices you choose? It may not be what you think it is. There are many things that influence the prices we select. Sometimes they are obvious and/or intentional. Yet, some of the most influential aspects are those that are happening at a subconscious level. That's what we're…
Sales funnels are a useful and an effective tool with which to engage customers and build business. They can also be totally ineffective and take a lot of your time to build. This week's special guest, Nadine Bdil is a Funnel Flow Architect & Growth consultant. She helps entrepreneurs to…
In this week's episode we'll take a look at the things businesses do that lead to pricing being wrong. Over the years I've seen a lot of the "bad" pricing habits that people have. I wanted to share some of them with you in this episode so you can have…
In this episode of Live with the Pricing Lady we're going to talk about how to help customers to answer their number 1 question "What's In It For Me?" Do you remember that commercial from the 80s "Where's the Beef?" Think of your customers in a similar context, every question…
In this episode I share with you the things to consider when you're deciding whether or not to post prices on your website. It's a solocast this week. Enjoy! #thepricinglady #smallbusinesses Book a discovery call. https://janeneliston.com/discoverycall
What's your body telling your customers? Sales is a critical function in any business and delivering your price is one key aspect to success. But what if your body is delivering messages that don't match your words? This week on Live with the Pricing Lady I've got special guest Marcus…
Freebies are everywhere, but should they be? Of course as a consumer we enjoy getting free stuff but stop for a moment and think about what you do with most of what you get free of charge. Whether it's information, products, or services I would say that most of the…
This week on Live with the Pricing Lady... Your pricing questions get answered. Yes - we're going to do a bit of Q&A. Have you got a burning question? Did you run into trouble with something in your pricing recently? Or maybe you have the same struggle each time. I…
