Rethinking Your Pricing Strategy: From Coffee Coaching to Scalable Offers with Josefine Wanner
How do your pricing decisions change as your business evolves? In this conversation with Josefine Wanner, we talk about her journey from setting her first coaching prices (and even trading sessions for coffee) to building scalable offers and making more deliberate pricing decisions.
We get into why she stopped calculating what she earns per hour, the math behind low-ticket offers, when a low price can be an intentional entry point, and why comparing your prices with other coaches only gets you so far. Josefine also shares what happened when two unhappy clients made her question a $2,000 program — and why she went back to the evidence before deciding what to do.
Plus, we talk about testing your pricing and offers long enough to learn what works for your business.
Connect with Josefine at: https://www.linkedin.com/in/josefine-wanner/
Mentioned in this episode:
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00:00 - Untitled
00:28 - Meet Josefine Wanner
02:24 - LinkedIn Audience Growth
04:14 - Corporate Exit Wake Up Call
08:39 - Pricing Lessons and Scalable Offers
16:05 - Scaling Without Losing 1:1
17:05 - Stop Pricing By The Hour
18:18 - Low Ticket Versus Mid Tier
23:19 - Confidence Testing And Wrap Up
