One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling -…
It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someone asks for…
Most of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you're in your own way and figure out how to shift things so you can progress. It's also true when it comes to doing pricing…
One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you…
One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be…
"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from." If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your…
Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's…
In this video I share with you the 5 Things You Need to Become a HIghly Effective Public Speaker. This is part of an article in Authority Magazine where I share more detail about myself, my journey and what's behind those 5 steps. 00:00 Introduction 00:28 Message 00:54 Audience Level…
"Sometimes it's just as simple as asking for more." These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower value. But…
Coulda, shoulda, woulda. For every business owner or entrepreneur there are things they wish they knew at the beginning but didn't. Here are a few pricing lessons most entrepreneurs learn too late. Some common pricing questions people ask at the beginning include: How to set the price of my products?…
Ease-based pricing and common mistake in pricing. No it's not a technical term but it's some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it…
Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult…
Selling a high value offer at a low value price. This is a situation where many businesses find themselves. Often because they don't understand the value of what they're offering. Sometimes that's combined with a lack of confidence in charging higher price. Either way the result is the same, they're…
Are you using time-based pricing? It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them…
I'm here to work and make money too. But...I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it. These are just a few of myriad reasons people give for giving things away for free and for…
Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception. A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The…
Pricing behavior is fascinating and it is influenced by many things - like geography, culture, upbringing, industry etc. We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least…
Overcome your thinking...sometimes that's what's needed to move forward in life. A simple shift in your thinking can make all the difference in life, in business and yes in the effectiveness of your pricing. Often being able to overcome your thinking is what makes the difference when it comes to…
Your personal traits, money and pricing are all related, but how? What's your relationship with money? How does that impact your decision making? And what does it mean for your business? The way you think and behave with money influences not just life but also business. It changes your view…
Raise profits (or even maintain)...that's an important part of growing your business. To do that you've got to understand the things that influence your profits and know how best to leverage them. Your goal isn't to raise profits just because you can. It's to do so in order to continue…
Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best. What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than most businesses.…
Pricing your offer is a challenge under "normal" circumstances, but what if your offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that other offers do. Should your offer be cooler in order to price it right?…
Diminishing word patterns can kill pricing conversations. It might just be that they way you're talking about the value you deliver or the prices themselves is actually turning people away. In her book Playing Big, Tara Mohr talks about diminishing word patterns. I confess I saw myself in that too…
Have you set the right prices? Do you know what the 5 key steps are to pricing success? For small businesses, startups, and entrepreneurs you need to know what pricing really is before you can do it properly. Get a brief introduction in this video. Pricing is so much more…