Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere. Crowdfunding campaigns are no exception. When you put…
There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It…
Ready to break free from the ordinary? Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even dream. Technology is evolving fast and so are the new an innovative ideas that come along with those advancements. And the…
Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do…
"Love your pricing. Love your work. Love your clients. Love yourself. Repeat." The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of…
When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing. Conflict often shows up as "I can't charge that much." "I should charge as little as possible."…
There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your…
Do you know why that's your price? Or why you price is what it is? Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you…
Let's take a look behind the scenes. In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting…
When it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur's journey is by no means an easy one. But when you…
One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling -…
It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someone asks for…
Most of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you're in your own way and figure out how to shift things so you can progress. It's also true when it comes to doing pricing…
One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you…
One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be…
"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from." If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your…
Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's…
In this video I share with you the 5 Things You Need to Become a HIghly Effective Public Speaker. This is part of an article in Authority Magazine where I share more detail about myself, my journey and what's behind those 5 steps. 00:00 Introduction 00:28 Message 00:54 Audience Level…
"Sometimes it's just as simple as asking for more." These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower value. But…
Coulda, shoulda, woulda. For every business owner or entrepreneur there are things they wish they knew at the beginning but didn't. Here are a few pricing lessons most entrepreneurs learn too late. Some common pricing questions people ask at the beginning include: How to set the price of my products?…
Ease-based pricing and common mistake in pricing. No it's not a technical term but it's some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it…
Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult…
Selling a high value offer at a low value price. This is a situation where many businesses find themselves. Often because they don't understand the value of what they're offering. Sometimes that's combined with a lack of confidence in charging higher price. Either way the result is the same, they're…
Are you using time-based pricing? It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them…