During a recent keynote with over 100 coaches, someone wrote in the chat: "There are so many coaches now, I don't think we can charge what we used to."
It's a conclusion a lot of coaches are reaching. But is it the right one?
In this episode I look at what happens to pricing when a coaching market gets saturated — and why the answer isn't what most coaches assume. A crowded market doesn't mean all prices must fall. It means the gap between the low end and the high end widens. And where you end up has far more to do with decisions inside your business than with what's happening around you.
We look at:
- What saturation does to pricing in coaching (it's not what you think)
- Why two coaches with the same capability can end up at very different price points
- The one question to ask before you change your rates
If you've been feeling the pressure to lower your prices, this one's for you.
🎧 Listen to the podcast: https://thepricinglady.com/market-saturation-lowering-coaching-prices/
🌐 Website: https://thepricinglady.com
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