**Why You Keep Pricing Too Low — and What's Holding You There**
Most founders anchor to the lowest price in their market without realizing it. That number stops being data and starts being the instruction — this is where you're allowed to operate. And once that anchor sets, everything starts to reflect it.
In this episode I get into why the low-end anchor forms in the first place, why it's harder to shake than you'd expect, and what it's actually costing your business. Not just in margin — but in the clients you attract, the expectations you set, and the room you have to grow.
If you keep finding reasons to stay close to the lower end of the market — even when you know your pricing should be higher — this one is for you.
🌐 The Pricing Lady: www.thepricinglady.com
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