Rethinking your pricing strategy is something most business owners will do more than once.
In this episode, Josefine Wanner and I talk about how her approach to pricing has changed as her coaching business has grown — from $120 sessions and coffee coaching to scalable offers and deliberate entry-point pricing.
We get into why Josefine stopped calculating what she earns per hour, the math behind low-ticket offers, and why a low price can make sense depending on the role an offer plays in your business.
Josefine also shares what happened when a couple of clients made her question a $2,000 program, why comparing your prices with other coaches only gets you so far, and why she believes in testing different offers and prices long enough to learn what works.
In this episode:
- Rethinking your pricing strategy as your business evolves
- Moving beyond hourly pricing
- Low-ticket vs. higher-ticket offers
- Using lower-priced offers as an entry point
- Comparing your prices with competitors
- Building and pricing scalable offers
- Testing your pricing and offers
Connect with Josefine Wanner: https://www.linkedin.com/in/josefine-wanner/
More from Janene at www.thepricinglady.com
