Pricing When Clients Are Struggling: Should You Lower Your Price?
When clients are struggling and budgets get tighter, the instinct is almost always the same: lower the price. It feels fair, competitive, and like the right thing to do.
In this episode, Janene looks at why that instinct usually points in the wrong direction. The value of what's being offered hasn't changed, only the context around it has. And if nothing else changes but the price, the result is more clients needed for the same revenue, more work, and less per client, especially in a market where people are spending less and being more selective.
It's worth running the numbers before deciding either way. A small drop in price can mean a much bigger shift in how much needs to be sold to break even. A free pricing calculator to help with this is linked below.
Janene also looks at why fairness goes both ways. Holding a price isn't automatically unfair to clients, and lowering it doesn't automatically make a business more caring. The real question worth sitting with isn't whether to lower the price. It's whether the offer still fits where clients are right now.
If you're wondering whether to drop your prices because clients or the market are struggling, this episode is for you.
🎧 Listen: https://thepricinglady.com/pricing-when-clients-are-struggling/
📊 Pricing calculator: https://thepricinglady.com/pricing-toolkit/
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