“That’s Too Expensive” — But Is Price the Problem?

When a customer says, “That’s too expensive,” it’s easy to treat it as a pricing problem. But what they say and what’s actually stopping them from buying aren’t always the same thing.
Before you reach for a discount, you need to understand what’s really behind the pricing pushback.
This clip is from my episode on what to do when customers push back on price.

Watch the full episode at: https://youtu.be/tfyv4DqYWC0