Lowering your price to win a deal feels like a solution — but it sends a signal you don't want to send. Adriana Daragon of GTM Advantage explains the real cost of discounting for B2B tech founders. Full episode: https://youtu.be/ChEZcwjOyt8
Why Discounting Damages Trust (Even When It Closes the Deal)
Join the Email List
Email has been submitted.
Listen On
Featured Episodes
- 5 Signs That'll Help You Know When to Make Changes to Pricing
- From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes
- 6 Questions You Should Ask Before Offering a Discount
- Flexible Pricing: How easy-going should your pricing strategy be?
- The Role of Costs In Pricing
- The Leaky Bucket of Pricing
- Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance
- Should I Put My Prices On My Website
- 5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
Recent Episodes
- The Commercial Questions Founders Leave Too Late: Customers, Pricing, and GTM
- Pricing When Clients Are Struggling: Should You Lower Your Prices?
- Speaking Fees: Everyone Thinks Other Speakers Get Paid More. The Data Disagrees.
- Why You Keep Pricing Too Low — and What's Holding You There
- Free Sessions: Generous or Confusing Your Clients?
- Market Saturation: Does That Mean You Have to Lower Your Coaching Prices?
- Preventing Scope Creep (It's Not Your Client's Fault)
- When Referrals Mess With Your Pricing (And What to Do Instead) — with Celina Guerrero
- The Pricing Flinch: Is It Nerves — or Is It a Signal?
- See all →