Why Lowering Your Price Isn't Your Only Option

When clients push back on price, most people's first instinct is to drop it. But that's only one option — and it moves in one direction. The price value scale shows you where the real flexibility is. When you work the value side, you have a lot more to work with than the price alone.
🎧 Full video: https://youtu.be/EW0CObhWzl4

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