Dropping your price can feel like the easiest way to win a customer.
If your strategy is to be the low-price leader, price is part of how you attract customers. But if you’re building a business around the value you deliver, using price to win customers can backfire over time.
This clip is from my episode on what happens when customers push back on price — and why discounting shouldn't automatically be your first move.
Watch the full episode at: https://youtu.be/tfyv4DqYWC0
